Sunbelt Rentals vs United Rentals:Which is searched more in United States?
In September 2026, Sunbelt Rentals and United Rentals were level on Share of Search among equipment rental companies in United States, with an estimated 450K branded searches each, at 43.5% estimated Share of Search each.
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Which is more popular in search, Sunbelt Rentals or United Rentals?
Compare the equipment rental companies builders and contractors use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunbelt Rentals, United Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Herc Rentals |
|---|---|---|---|
| Oct 2025 | 47.2% | 38.6% | 14.2% |
| Nov 2025 | 47.2% | 38.6% | 14.1% |
| Dec 2025 | 47.2% | 38.6% | 14.1% |
| Jan 2026 | 42.3% | 42.3% | 15.5% |
| Feb 2026 | 47.2% | 38.6% | 14.1% |
| Mar 2026 | 47.2% | 38.6% | 14.2% |
| Apr 2026 | 47.2% | 38.6% | 14.2% |
| May 2026 | 47.2% | 38.6% | 14.2% |
| Jun 2026 | 47.2% | 38.6% | 14.2% |
| Jul 2026 | 47.2% | 38.6% | 14.2% |
| Aug 2026 | 47.2% | 38.6% | 14.2% |
| Sep 2026 | 43.5% | 43.5% | 13% |
How has the Sunbelt Rentals and United Rentals comparison changed over the last 12 months?
3 findings
- Sunbelt Rentals was ahead of United Rentals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment rental companies in United States moved from 47.2% to 43.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, United Rentals’ estimated Share of Search among equipment rental companies in United States moved from 38.6% to 43.5%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for United States equipment rental companies in September 2026?
2 changes
In September 2026, United Rentals gained estimated Share of Search among equipment rental companies in United States, from 38.6% to 43.5%.
In September 2026, Sunbelt Rentals lost estimated Share of Search among equipment rental companies in United States, from 47.2% to 43.5%.
Other head-to-heads among equipment rental companies
How each brand is measured
Brandwave collects information about searches that people make online using Sunbelt Rentals’ and United Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sunbelt Rentals
1 branded search term
- sunbelt rentals
United Rentals
1 branded search term
- united rentals
Put your own brand in this comparison
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