Harney & Sons vs Tazo:Which is more popular?
In September 2026, Harney & Sons had more branded searches than Tazo among tea brands in the United States. Harney & Sons had about 40,500 branded searches, while Tazo had 9,900. Harney & Sons made up 29.4% of all tea brand searches we track, and Tazo accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about tea brands, Harney & Sons appeared in three of the five answers and Tazo in none.
Who do people search for more?
Harney & Sons, about 4 searches for every 1 for Tazo
Who does AI mention more?
Harney & Sons, mentioned in 3 of 5 answers, Tazo in 0
Who does AI recommend more?
Harney & Sons, the only one of the two named
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tazo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Twinings1st
Bigelow2nd- Harney & Sons3rd
Lipton4th
Celestial Seasonings5th
Numi6th
Yogi7th
Tazo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand?”
Asked ChatGPT
“Which herbal tea is best for sleep?”
Asked ChatGPT
“What's the best black tea to buy at the grocery store?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“best tea”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Harney & Sons or Tazo more popular in search?
This chart shows how often people search Google for Harney & Sons and Tazo by name. Each line represents a brand's share of searches for all eight tea brands we track, month by month, from searches in United States.
Share of searches by month for Harney & Sons, Tazo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harney & Sons | Lipton | Bigelow | Yogi | Celestial Seasonings | Tazo | Twinings | Numi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 20.1% | 13.4% | 11% | 9% | 7.3% | 6% | 3.3% |
| Nov 2025 | 32.8% | 17.9% | 12% | 12% | 9.8% | 6.6% | 5.4% | 3.6% |
| Dec 2025 | 33.8% | 15.1% | 12.4% | 10.1% | 8.3% | 5.5% | 4.5% | 10.1% |
| Jan 2026 | 28.3% | 15.5% | 15.5% | 12.7% | 8.5% | 6.9% | 5.7% | 6.9% |
| Feb 2026 | 31% | 17% | 13.9% | 11.4% | 9.3% | 6.2% | 5.1% | 6.2% |
| Mar 2026 | 29.5% | 16.2% | 13.2% | 13.2% | 8.8% | 7.2% | 5.9% | 5.9% |
| Apr 2026 | 31% | 17% | 13.9% | 11.3% | 9.3% | 6.2% | 6.2% | 5.1% |
| May 2026 | 33.9% | 15.2% | 12.4% | 10.1% | 10.1% | 8.3% | 5.5% | 4.5% |
| Jun 2026 | 31.7% | 17.4% | 11.6% | 9.5% | 11.6% | 7.7% | 6.3% | 4.2% |
| Jul 2026 | 30.3% | 20.3% | 11.1% | 11.1% | 11.1% | 6.1% | 6.1% | 4% |
| Aug 2026 | 32.6% | 17.9% | 11.9% | 9.8% | 9.8% | 8% | 6.5% | 3.6% |
| Sep 2026 | 29.4% | 19.7% | 13.1% | 10.7% | 8.8% | 7.2% | 7.2% | 3.9% |
How has the Harney & Sons and Tazo comparison changed over the last 12 months?
3 findings
- Harney & Sons was ahead of Tazo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States moved from 30% to 29.4%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for United States tea brands in September 2026?
2 changes
In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%.
In September 2026, Tazo lost share of searches among tea brands in the United States, from 8% to 7.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harney & Sons’ and Tazo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harney & Sons
1 branded search term
- harney and sons
Tazo
1 branded search term
- tazo tea
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