Brandwave

How popular isTazo?

In September 2026, people searched for Tazo by name about 9,900 times in the United States, a 33.1% decrease from the previous year. These searches made up 7.2% of all United States tea brand searches, placing Tazo sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Tazo did not appear in any of the answers.

Search and AI answers in September 2026

Tazo is the sixth most searched of 8 competitors and not listed in any AI answer.

  1. Harney & SonsShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. LiptonShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. BigelowShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. YogiShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. TazoShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tazo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twinings1st
  2. Bigelow2nd
  3. Harney & Sons3rd
  4. Lipton4th
  5. Celestial Seasonings5th
  6. Numi6th
  7. Yogi7th
  8. Tazo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which tea brands compete with Tazo?

Tazo against tea brands in the United States, by month

Share of searches by month for Harney & Sons, Lipton, Bigelow, Yogi, Celestial Seasonings, Tazo, Twinings, Numi. The figures are in the table below the chart.

View monthly share of searches table
MonthHarney & SonsLiptonBigelowYogiCelestial SeasoningsTazoTwiningsNumi
Oct 202530%20.1%13.4%11%9%7.3%6%3.3%
Nov 202532.8%17.9%12%12%9.8%6.6%5.4%3.6%
Dec 202533.8%15.1%12.4%10.1%8.3%5.5%4.5%10.1%
Jan 202628.3%15.5%15.5%12.7%8.5%6.9%5.7%6.9%
Feb 202631%17%13.9%11.4%9.3%6.2%5.1%6.2%
Mar 202629.5%16.2%13.2%13.2%8.8%7.2%5.9%5.9%
Apr 202631%17%13.9%11.3%9.3%6.2%6.2%5.1%
May 202633.9%15.2%12.4%10.1%10.1%8.3%5.5%4.5%
Jun 202631.7%17.4%11.6%9.5%11.6%7.7%6.3%4.2%
Jul 202630.3%20.3%11.1%11.1%11.1%6.1%6.1%4%
Aug 202632.6%17.9%11.9%9.8%9.8%8%6.5%3.6%
Sep 202629.4%19.7%13.1%10.7%8.8%7.2%7.2%3.9%

  1. 1.Harney & Sons

    29.4%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.Lipton

    19.7%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Bigelow

    13.1%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Yogi

    10.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Celestial Seasonings

    8.8%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.Tazo

    7.2%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Twinings

    7.2%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Numi

    3.9%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Tazo and its closest rivals

Every comparison with Tazo

7 comparisons

How has branded search demand for Tazo changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tazo in the United States fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States peaked at 8.3% in May 2026 and was lowest at 5.5% in December 2025.

How did search popularity change for United States tea brands in September 2026?

6 changes

  1. In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches.

  2. In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%.

  3. In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%.

  4. In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%.

  5. In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%.

  6. In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%.

How are Tazo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tazo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tazo tea

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How the Brand Demand Index is measured

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