Brandwave

How popular isHarney & Sons?

In September 2026, people searched for Harney & Sons by name about 40,500 times in the United States, a 33.1% decrease from the previous year. These searches made up 29.4% of all United States tea brand searches, placing Harney & Sons first out of eight brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Harney & Sons appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Harney & Sons is the most searched of 8 competitors and the third most recommended in AI answers.

  1. Harney & SonsShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. LiptonShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. BigelowShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. YogiShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Celestial SeasoningsShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harney & Sons was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Harney & Sons is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twinings1st
  2. Bigelow2nd
  3. Harney & Sons3rd
  4. Lipton4th
  5. Celestial Seasonings5th
  6. Numi6th
  7. Yogi7th
  8. Tazo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which tea brands compete with Harney & Sons?

Harney & Sons against tea brands in the United States, by month

Share of searches by month for Harney & Sons, Lipton, Bigelow, Yogi, Celestial Seasonings, Tazo, Twinings, Numi. The figures are in the table below the chart.

View monthly share of searches table
MonthHarney & SonsLiptonBigelowYogiCelestial SeasoningsTazoTwiningsNumi
Oct 202530%20.1%13.4%11%9%7.3%6%3.3%
Nov 202532.8%17.9%12%12%9.8%6.6%5.4%3.6%
Dec 202533.8%15.1%12.4%10.1%8.3%5.5%4.5%10.1%
Jan 202628.3%15.5%15.5%12.7%8.5%6.9%5.7%6.9%
Feb 202631%17%13.9%11.4%9.3%6.2%5.1%6.2%
Mar 202629.5%16.2%13.2%13.2%8.8%7.2%5.9%5.9%
Apr 202631%17%13.9%11.3%9.3%6.2%6.2%5.1%
May 202633.9%15.2%12.4%10.1%10.1%8.3%5.5%4.5%
Jun 202631.7%17.4%11.6%9.5%11.6%7.7%6.3%4.2%
Jul 202630.3%20.3%11.1%11.1%11.1%6.1%6.1%4%
Aug 202632.6%17.9%11.9%9.8%9.8%8%6.5%3.6%
Sep 202629.4%19.7%13.1%10.7%8.8%7.2%7.2%3.9%

  1. 1.Harney & Sons

    29.4%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.Lipton

    19.7%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Bigelow

    13.1%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Yogi

    10.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Celestial Seasonings

    8.8%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.Tazo

    7.2%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Twinings

    7.2%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Numi

    3.9%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Harney & Sons and its closest rivals

Every comparison with Harney & Sons

7 comparisons

How has branded search demand for Harney & Sons changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Harney & Sons in the United States fell from 60.5K to 40.5K.
  • Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States decreased from 30% to 29.4%.
  • Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States peaked at 33.9% in May 2026 and was lowest at 28.3% in January 2026.

How did search popularity change for United States tea brands in September 2026?

6 changes

  1. In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches.

  2. In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%.

  3. In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%.

  4. In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%.

  5. In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%.

  6. In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%.

How are Harney & Sons’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Harney & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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