Gucci vs Quay:Which is more popular?
In September 2026, Quay had more branded searches than Gucci among sunglasses brands in the United States. Quay had about 74,000 branded searches, while Gucci had 49,500. Quay made up 5.4% of all sunglasses brand searches we track, and Gucci accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, neither Gucci nor Quay appeared in any of the five answers.
Who do people search for more?
Quay, about 49% more searches than Gucci
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Gucci nor Quay showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Quay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gucci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“Which sunglasses should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What are the best polarized sunglasses?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarized sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Gucci or Quay more popular in search?
This chart shows how often people search Google for Gucci and Quay by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.
Share of searches by month for Quay, Gucci. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Goodr | Maui Jim | Costa | Quay | Gucci | Oliver Peoples | Pit Viper | Smith | Persol | Knockaround | Le Specs | Warby Parker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 12.6% | 8.4% | 6.9% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% | 0.5% | 0.62% |
| Nov 2025 | 48.5% | 11.8% | 6.5% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2.9% | 1.6% | 0.87% | 1.1% | 0.87% | 0.48% | 0.48% |
| Dec 2025 | 48.9% | 11.9% | 6.5% | 6.5% | 5.4% | 4.4% | 4.4% | 2.9% | 3.6% | 1.6% | 0.88% | 1.3% | 0.72% | 0.39% | 0.48% |
| Jan 2026 | 45.3% | 11.1% | 7.5% | 6.1% | 6.1% | 4.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% | 1.5% | 1% | 0.54% | 0.67% |
| Feb 2026 | 42.9% | 12.9% | 7.1% | 7.1% | 5.8% | 4.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.4% | 0.94% | 0.63% | 0.63% |
| Mar 2026 | 39.2% | 11.7% | 7.9% | 9.6% | 6.4% | 5.3% | 6.4% | 3.5% | 2.9% | 2.4% | 1.3% | 1.1% | 1.1% | 0.7% | 0.7% |
| Apr 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 6.3% | 5.1% | 6.3% | 3.4% | 2.8% | 2.8% | 1.3% | 1% | 1.3% | 0.56% | 0.69% |
| May 2026 | 38.9% | 11.6% | 7.8% | 9.5% | 6.4% | 5.2% | 6.4% | 3.5% | 2.3% | 2.9% | 1.3% | 1.3% | 1.6% | 0.57% | 0.7% |
| Jun 2026 | 36.6% | 13.4% | 7.3% | 8.9% | 6% | 6% | 7.3% | 3.3% | 2.2% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.66% |
| Jul 2026 | 34.8% | 12.7% | 8.5% | 10.4% | 7% | 5.7% | 7% | 3.8% | 2.6% | 2.6% | 1.4% | 1.1% | 1.1% | 0.62% | 0.76% |
| Aug 2026 | 40.2% | 12% | 8.1% | 8.1% | 6.6% | 5.4% | 5.4% | 3.6% | 3% | 2.4% | 1.6% | 1.3% | 1.1% | 0.59% | 0.72% |
| Sep 2026 | 39.8% | 14.5% | 8% | 6.5% | 6.5% | 5.4% | 5.4% | 3.6% | 2.9% | 2.4% | 1.6% | 1.3% | 0.88% | 0.59% | 0.59% |
How has the Gucci and Quay comparison changed over the last 12 months?
3 findings
- Quay was ahead of Gucci in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gucci’s share of searches among sunglasses brands in the United States moved from 3.8% to 3.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in the United States moved from 5.7% to 5.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United States sunglasses brands in September 2026?
1 change
Quay’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 7.3% to 5.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gucci’s and Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunglasses brands
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