Brandwave

Gorjana vs Pandora:Which is more popular?

In September 2026, Pandora had more branded searches than Gorjana among jewelry brands in the United States. Pandora had about 450,000 branded searches, while Gorjana had 246,000. Pandora made up 13.6% of all jewelry brand searches we track, and Gorjana accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Pandora appeared in two of the three answers and Gorjana in one. Gorjana and Pandora were each mentioned first in one of the two answers that named either.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Pandora, about 83% more searches than Gorjana

Pandora 450K searchesGorjana 246K searches

Who does AI mention more?

Pandora, mentioned in 2 of 3 answers, Gorjana in 1

Pandora in 2 of 3Gorjana in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gorjana first in 1Pandora first in 1

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pandora was mentioned in two out of three: in two of the three ChatGPT answers. Gorjana was mentioned in one out of three: in one of the three ChatGPT answers. Gorjana and Pandora were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. +1 more
  11. Pandora11th
  12. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Tiffany & Co.1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Gorjana or Pandora more popular in search?

This chart shows how often people search Google for Gorjana and Pandora by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Gorjana and Pandora among jewelry brands in the United States, by month

Share of searches by month for Pandora, Gorjana. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the Gorjana and Pandora comparison changed over the last 12 months?

3 findings
  • Pandora was ahead of Gorjana in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gorjana’s share of searches among jewelry brands in the United States moved from 6.4% to 7.4%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Pandora’s share of searches among jewelry brands in the United States moved from 11.8% to 13.6%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.

  2. In September 2026, Pandora lost share of searches among jewelry brands in the United States, from 15.8% to 13.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gorjana’s and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorjana

1 branded search term

  • gorjana

Pandora

1 branded search term

  • pandora jewelry

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

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