Brandwave

Gorjana vs Mejuri:Which is more popular?

In September 2026, Gorjana had more branded searches than Mejuri among jewelry brands in the United States. Gorjana had about 246,000 branded searches, while Mejuri had 201,000. Gorjana made up 7.4% of all jewelry brand searches we track, and Mejuri accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Mejuri appeared in all three answers and Gorjana in one. Mejuri was mentioned before Gorjana in every answer.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Gorjana, about 22% more searches than Mejuri

Gorjana 246K searchesMejuri 201K searches

Who does AI mention more?

Mejuri, mentioned in every answer we collected

Mejuri in 3 of 3Gorjana in 1 of 3

Who does AI recommend more?

Mejuri, named ahead of Gorjana in every answer

Mejuri first in 3Gorjana never first

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mejuri appeared in all three answers. Gorjana was mentioned in one out of three: in one of the three ChatGPT answers. Mejuri was listed before Gorjana in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. Ana Luisa10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Tiffany & Co.1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Gorjana or Mejuri more popular in search?

This chart shows how often people search Google for Gorjana and Mejuri by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Gorjana and Mejuri among jewelry brands in the United States, by month

Share of searches by month for Gorjana, Mejuri. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the Gorjana and Mejuri comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Gorjana took it in December 2025, Mejuri took it in February 2026, Gorjana took it in May 2026.
  • Across the 12 months ending September 2026, Gorjana’s share of searches among jewelry brands in the United States moved from 6.4% to 7.4%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Mejuri’s share of searches among jewelry brands in the United States moved from 6.4% to 6.1%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for United States jewelry brands in September 2026?

1 change
  1. In September 2026, Mejuri lost share of searches among jewelry brands in the United States, from 7.1% to 6.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gorjana’s and Mejuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorjana

1 branded search term

  • gorjana

Mejuri

1 branded search term

  • mejuri

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

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