Gold's Gym vs Les Mills:Which is searched more in United States?
In September 2026, Gold's Gym had more branded searches than Les Mills among fitness chains in United States. Gold's Gym was estimated to have 316K branded searches compared to Les Mills’ 18.1K, and held a 3% Share of Search versus Les Mills’ 0.17%.
Follow Gold's Gym vs Les Mills and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gold's Gym or Les Mills?
Compare the fitness chains people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gold's Gym, Les Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | Les Mills |
|---|---|---|---|---|
| Oct 2025 | 84.3% | 11.2% | 4.3% | 0.2% |
| Nov 2025 | 83.5% | 11.1% | 5.2% | 0.2% |
| Dec 2025 | 86.7% | 9.5% | 3.6% | 0.17% |
| Jan 2026 | 86.7% | 9.6% | 3.6% | 0.17% |
| Feb 2026 | 87.3% | 9.6% | 3% | 0.14% |
| Mar 2026 | 85.4% | 11.5% | 2.9% | 0.17% |
| Apr 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| May 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Jun 2026 | 89.7% | 8% | 2.1% | 0.15% |
| Jul 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Aug 2026 | 85.8% | 11.6% | 2.4% | 0.17% |
| Sep 2026 | 85.5% | 11.4% | 3% | 0.17% |
How has the Gold's Gym and Les Mills comparison changed over the last 12 months?
3 findings
- Gold's Gym was ahead of Les Mills in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gold's Gym’s estimated Share of Search among fitness chains in United States moved from 4.3% to 3%, and its estimated monthly branded searches moved from 465K to 316K.
- Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness chains in United States moved from 0.2% to 0.17%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United States fitness chains in September 2026?
2 changes
In September 2026, Gold's Gym gained estimated Share of Search among fitness chains in United States, from 2.4% to 3%.
Estimated monthly branded searches for Les Mills in United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Other head-to-heads among fitness chains
How each brand is measured
Brandwave collects information about searches that people make online using Gold's Gym’s and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gold's Gym
2 branded search terms
- gold s gym
- gold's gym
Les Mills
1 branded search term
- les mills
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.