How popular isLes Mills in search?
In September 2026, there were an estimated 18.1K branded searches for Les Mills in United States which is down 18.5% over the last 12 months. Les Mills holds 0.17% estimated Share of Search among United States fitness chains and is ranked 4th of 4 competitors for search popularity.
Planet Fitness85.5%
Anytime Fitness11.4%
Gold's Gym3%
Les Mills0.17%
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Which fitness chains compete with Les Mills?
Share of Search by month for Planet Fitness, Anytime Fitness, Gold's Gym, Les Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | Les Mills |
|---|---|---|---|---|
| Oct 2025 | 84.3% | 11.2% | 4.3% | 0.2% |
| Nov 2025 | 83.5% | 11.1% | 5.2% | 0.2% |
| Dec 2025 | 86.7% | 9.5% | 3.6% | 0.17% |
| Jan 2026 | 86.7% | 9.6% | 3.6% | 0.17% |
| Feb 2026 | 87.3% | 9.6% | 3% | 0.14% |
| Mar 2026 | 85.4% | 11.5% | 2.9% | 0.17% |
| Apr 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| May 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Jun 2026 | 89.7% | 8% | 2.1% | 0.15% |
| Jul 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Aug 2026 | 85.8% | 11.6% | 2.4% | 0.17% |
| Sep 2026 | 85.5% | 11.4% | 3% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.5% | 9.1M | -17.7% | -0.3 points | |
| 2, held 2nd | 11.4% | 1.2M | -18.7% | -0.2 points | |
| 3, held 3rd | 3% | 316K | 0% | +0.5 points | |
| 4, held 4th | 0.17% | 18.1K | -18.5% | 0 points |
85.5%
Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share -0.3 points.
11.4%
Held 2nd. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.2 points.
3%
Held 3rd. 316K estimated branded searches, 0% vs prior month. Share +0.5 points.
0.17%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Les Mills and its closest rivals
Every comparison with Les Mills
3 comparisons
How has branded search demand for Les Mills changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Les Mills in United States fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Les Mills’ estimated Share of Search among fitness chains in United States held steady, from 0.2% to 0.17%.
How did search popularity change for United States fitness chains in September 2026?
3 changes
In September 2026, Gold's Gym gained estimated Share of Search among fitness chains in United States, from 2.4% to 3%.
Planet Fitness’ estimated Share of Search among fitness chains in United States has lost ground for 3 months in a row, from 89.7% to 85.5% in September 2026.
Estimated monthly branded searches for Les Mills in United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How is Les Mills measured?
Brandwave collects information about searches that people make online using Les Mills’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- les mills
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