Gold's Gym vs Planet Fitness:Which is searched more in United States?
In September 2026, Planet Fitness had more branded searches than Gold's Gym among fitness chains in United States. Planet Fitness was estimated to have 9.1M branded searches compared to Gold's Gym’s 316K, and held an 85.5% Share of Search versus Gold's Gym’s 3%.
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Which is more popular in search, Gold's Gym or Planet Fitness?
Compare the fitness chains people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planet Fitness, Gold's Gym. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | Les Mills |
|---|---|---|---|---|
| Oct 2025 | 84.3% | 11.2% | 4.3% | 0.2% |
| Nov 2025 | 83.5% | 11.1% | 5.2% | 0.2% |
| Dec 2025 | 86.7% | 9.5% | 3.6% | 0.17% |
| Jan 2026 | 86.7% | 9.6% | 3.6% | 0.17% |
| Feb 2026 | 87.3% | 9.6% | 3% | 0.14% |
| Mar 2026 | 85.4% | 11.5% | 2.9% | 0.17% |
| Apr 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| May 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Jun 2026 | 89.7% | 8% | 2.1% | 0.15% |
| Jul 2026 | 87.7% | 9.6% | 2.5% | 0.18% |
| Aug 2026 | 85.8% | 11.6% | 2.4% | 0.17% |
| Sep 2026 | 85.5% | 11.4% | 3% | 0.17% |
How has the Gold's Gym and Planet Fitness comparison changed over the last 12 months?
3 findings
- Planet Fitness was ahead of Gold's Gym in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gold's Gym’s estimated Share of Search among fitness chains in United States moved from 4.3% to 3%, and its estimated monthly branded searches moved from 465K to 316K.
- Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among fitness chains in United States moved from 84.3% to 85.5%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for United States fitness chains in September 2026?
2 changes
In September 2026, Gold's Gym gained estimated Share of Search among fitness chains in United States, from 2.4% to 3%.
Planet Fitness’ estimated Share of Search among fitness chains in United States has lost ground for 3 months in a row, from 89.7% to 85.5% in September 2026.
Other head-to-heads among fitness chains
How each brand is measured
Brandwave collects information about searches that people make online using Gold's Gym’s and Planet Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gold's Gym
2 branded search terms
- gold s gym
- gold's gym
Planet Fitness
1 branded search term
- planet fitness
Put your own brand in this comparison
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