FreeWill vs Gentreo:Which is more popular?
In September 2026, FreeWill had more branded searches than Gentreo among online will services in the United States. FreeWill had about 2,690 branded searches, while Gentreo had 90. FreeWill made up 1.9% of all online will service searches we track, and Gentreo accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about online will services, FreeWill appeared in all five answers and Gentreo in none.
Who do people search for more?
FreeWill, about 30 searches for every 1 for Gentreo
Who does AI mention more?
FreeWill, mentioned in every answer we collected
Who does AI recommend more?
FreeWill, the only one of the two named
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Top online will services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FreeWill appeared in all five answers. Gentreo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Trust & Will1st- FreeWill2nd
LegalZoom3rd
Rocket Lawyer4th- Gentreo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LegalZoom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trust & Will5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FreeWill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rocket Lawyer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gentreo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online will services
5 answers
Asked ChatGPT
“Which online will service should I use in the US?”
Asked ChatGPT
“What are the best online will services in the US?”
Asked ChatGPT
“What's the best online will service in the US for a simple will?”
Searched Google, AI Overview
“online will service”
Searched Google, AI Overview
“make a will online”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is FreeWill or Gentreo more popular in search?
This chart shows how often people search Google for FreeWill and Gentreo by name. Each line represents a brand's share of searches for all five online will services we track, month by month, from searches in United States.
Share of searches by month for FreeWill, Gentreo. The figures are in the table below the chart.
View monthly share of searches table
| Month | LegalZoom | Trust & Will | Rocket Lawyer | FreeWill | Gentreo |
|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 34.9% | 28.6% | 1.5% | 0.1% |
| Nov 2025 | 37.3% | 30.5% | 30.5% | 1.7% | 0.07% |
| Dec 2025 | 37% | 30.3% | 30.3% | 2.3% | 0.09% |
| Jan 2026 | 33.4% | 40.9% | 22.4% | 3.3% | 0.09% |
| Feb 2026 | 38.2% | 31.2% | 25.6% | 4.9% | 0.09% |
| Mar 2026 | 41.2% | 27.5% | 27.5% | 3.7% | 0.06% |
| Apr 2026 | 37.6% | 30.8% | 25.2% | 6.4% | 0.07% |
| May 2026 | 35.1% | 28.7% | 28.7% | 7.4% | 0.06% |
| Jun 2026 | 38.3% | 31.3% | 25.6% | 4.7% | 0.04% |
| Jul 2026 | 38.7% | 31.7% | 25.9% | 3.7% | 0.06% |
| Aug 2026 | 36.8% | 36.8% | 24.6% | 1.7% | 0.07% |
| Sep 2026 | 34.8% | 34.8% | 28.5% | 1.9% | 0.06% |
How has the FreeWill and Gentreo comparison changed over the last 12 months?
3 findings
- FreeWill was ahead of Gentreo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FreeWill’s share of searches among online will services in the United States moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 12 months ending September 2026, Gentreo’s share of searches among online will services in the United States moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 170 to 90.
How did search popularity change for United States online will services in September 2026?
1 change
Estimated monthly branded searches for Gentreo in the United States fell 47.1% over 12 measured months, from 170 to 90 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using FreeWill’s and Gentreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online will services
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