Evry Jewels vs Tiffany & Co.:Which is more popular?
In September 2026, Evry Jewels had more branded searches than Tiffany & Co. among jewelry brands in the United States. Evry Jewels had about 246,000 branded searches, while Tiffany & Co. had 22,200. Evry Jewels made up 7.4% of all jewelry brand searches we track, and Tiffany & Co. accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Tiffany & Co. appeared in one of the three answers and Evry Jewels in none.
Who do people search for more?
Evry Jewels, about 11 searches for every 1 for Tiffany & Co.
Who does AI mention more?
Tiffany & Co., mentioned in 1 of 3 answers, Evry Jewels in 0
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Top jewelry brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tiffany & Co. was mentioned in one out of three: in one of the three ChatGPT answers. Evry Jewels did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mejuri1st
Quince2nd
Catbird3rd
Cartier4th
Tiffany & Co.5th
David Yurman6th
Swarovski7th
Monica Vinader8th
Gorjana9th- +4 more
Evry Jewels–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mejuri3 of 3Named in 3 of 3 ChatGPT answers
Catbird3 of 3Named in 3 of 3 ChatGPT answers
David Yurman2 of 3Named in 2 of 3 ChatGPT answers
Pandora2 of 3Named in 2 of 3 ChatGPT answers
Cartier2 of 3Named in 2 of 3 ChatGPT answers
Quince2 of 3Named in 2 of 3 ChatGPT answers
Gorjana1 of 3Named in 1 of 3 ChatGPT answers
Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
Evry Jewels0 of 3Named in 0 of 3 ChatGPT answers
See every answer about jewelry brands
3 answers
Asked ChatGPT
“Which jewelry brands are worth buying?”
Asked ChatGPT
“What are the best jewelry brands?”
Asked ChatGPT
“What are the best gold jewelry brands that won’t tarnish?”
Searched Google, AI Overview
“jewelry”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gold jewelry”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Evry Jewels or Tiffany & Co. more popular in search?
This chart shows how often people search Google for Evry Jewels and Tiffany & Co. by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.
Share of searches by month for Evry Jewels, Tiffany & Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kendra Scott | James Avery | David Yurman | Pandora | Evry Jewels | Gorjana | Mejuri | Alex and Ani | Ana Luisa | Monica Vinader | Tiffany & Co. | Cartier | Catbird | Quince | Swarovski |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 17.6% | 11.8% | 11.8% | 6.4% | 6.4% | 6.4% | 1.6% | 0.87% | 0.71% | 1.6% | 1.3% | 0.47% | 0.32% | 0.58% |
| Nov 2025 | 29.4% | 16% | 8.8% | 16% | 13.1% | 4.8% | 5.9% | 1.4% | 0.79% | 0.79% | 0.97% | 0.79% | 0.43% | 0.19% | 0.36% |
| Dec 2025 | 23% | 23% | 12.6% | 18.8% | 5.7% | 5.7% | 4.6% | 2.1% | 0.76% | 0.62% | 1.1% | 0.93% | 0.51% | 0.19% | 0.51% |
| Jan 2026 | 23.5% | 23.5% | 12.9% | 15.8% | 5.8% | 5.8% | 5.8% | 1.7% | 0.78% | 0.64% | 1.2% | 1.2% | 0.52% | 0.28% | 0.52% |
| Feb 2026 | 21.4% | 26% | 11.7% | 17.5% | 5.2% | 5.2% | 6.4% | 1.6% | 0.86% | 0.58% | 1.1% | 1.3% | 0.47% | 0.31% | 0.47% |
| Mar 2026 | 25% | 20.4% | 13.7% | 13.7% | 7.5% | 6.1% | 6.1% | 1.8% | 1% | 0.82% | 1.2% | 1.2% | 0.55% | 0.37% | 0.55% |
| Apr 2026 | 22.1% | 22.1% | 14.8% | 12.1% | 8.1% | 6.6% | 6.6% | 2.4% | 0.89% | 0.73% | 1.1% | 1.1% | 0.6% | 0.4% | 0.49% |
| May 2026 | 22.5% | 22.5% | 12.4% | 18.5% | 4.5% | 6.8% | 5.5% | 2.5% | 0.91% | 0.61% | 0.91% | 1.1% | 0.5% | 0.33% | 0.5% |
| Jun 2026 | 20.5% | 20.5% | 13.7% | 16.7% | 6.1% | 7.5% | 6.1% | 2.8% | 1% | 1% | 1.5% | 1% | 0.55% | 0.37% | 0.68% |
| Jul 2026 | 21.7% | 26.4% | 11.9% | 14.5% | 6.5% | 6.5% | 5.3% | 2.4% | 0.87% | 0.72% | 0.59% | 1.1% | 0.59% | 0.39% | 0.59% |
| Aug 2026 | 23.6% | 19.3% | 12.9% | 15.8% | 7.1% | 7.1% | 7.1% | 2.6% | 0.95% | 0.64% | 0.78% | 0.78% | 0.52% | 0.42% | 0.52% |
| Sep 2026 | 24.9% | 20.4% | 13.6% | 13.6% | 7.4% | 7.4% | 6.1% | 2.7% | 1% | 0.67% | 0.67% | 0.45% | 0.45% | 0.37% | 0.24% |
Tiffany & Co. sells other things too, so only its searches that name this product count here, like “tiffany jewelry”.
How has the Evry Jewels and Tiffany & Co. comparison changed over the last 12 months?
3 findings
- Evry Jewels was ahead of Tiffany & Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Evry Jewels’ share of searches among jewelry brands in the United States moved from 6.4% to 7.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewelry brands in the United States moved from 1.6% to 0.67%, and its estimated monthly branded searches moved from 60.5K to 22.2K.
How did search popularity change for United States jewelry brands in September 2026?
2 changes

Evry Jewels’ share of searches among jewelry brands in the United States has gained ground for 3 months in a row, from 6.1% to 7.4% in September 2026.

Estimated monthly branded searches for Tiffany & Co. in the United States fell 63.3% over 12 measured months, from 60.5K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Evry Jewels’ and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Evry Jewels
1 branded search term
- evry jewels
Tiffany & Co.
1 branded search term
- tiffany jewelry
Other head-to-heads among jewelry brands

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