Etsy vs Uncommon Goods:Which is more popular?
In September 2026, Uncommon Goods had more branded searches than Etsy among personalized gift shops in the United States. Uncommon Goods had about 110,000 branded searches, while Etsy had 1,600. Uncommon Goods made up 17.7% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about personalized gift shops, Etsy appeared in all four answers and Uncommon Goods in two. Etsy was mentioned before Uncommon Goods in every answer.
Who do people search for more?
Uncommon Goods, about 69 searches for every 1 for Etsy
Who does AI mention more?
Etsy, mentioned in every answer we collected
Who does AI recommend more?
Etsy, named ahead of Uncommon Goods in every answer
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Top personalized gift shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Etsy appeared in all four answers. Uncommon Goods was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Etsy was listed before Uncommon Goods in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Personalization Mall4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Etsy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mark & Graham3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Uncommon Goods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zazzle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Things Remembered1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CafePress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GiftsForYouNow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about personalized gift shops
4 answers
Asked ChatGPT
“Where's the best place to buy personalized gifts online?”
Asked ChatGPT
“Which site is best for engraved gifts for a wedding or anniversary?”
Asked ChatGPT
“What's a good website for custom monogrammed gifts?”
Searched Google, AI Overview
“personalized gifts”
Searched Google, AI Overview
“monogrammed gifts”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Etsy or Uncommon Goods more popular in search?
This chart shows how often people search Google for Etsy and Uncommon Goods by name. Each line represents a brand's share of searches for all eight personalized gift shops we track, month by month, from searches in United States.
Share of searches by month for Uncommon Goods, Etsy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zazzle | Uncommon Goods | Personalization Mall | Mark & Graham | Things Remembered | CafePress | Etsy | GiftsForYouNow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 27.3% | 18.3% | 6.7% | 5.5% | 0.9% | 0.32% | 0.08% |
| Nov 2025 | 21.4% | 39.2% | 26.2% | 7.9% | 4.3% | 0.58% | 0.31% | 0.09% |
| Dec 2025 | 17.9% | 39.9% | 26.7% | 8% | 6.6% | 0.59% | 0.26% | 0.09% |
| Jan 2026 | 51.9% | 15.5% | 15.5% | 8.5% | 7% | 1.1% | 0.27% | 0.08% |
| Feb 2026 | 54.3% | 13.4% | 16.2% | 7.3% | 7.3% | 1.2% | 0.24% | 0.09% |
| Mar 2026 | 56.9% | 13.9% | 13.9% | 7.7% | 6.3% | 1% | 0.24% | 0.09% |
| Apr 2026 | 48.4% | 14.5% | 17.8% | 9.7% | 8% | 1.3% | 0.25% | 0.08% |
| May 2026 | 46.1% | 16.9% | 16.9% | 9.3% | 9.3% | 1.2% | 0.3% | 0.09% |
| Jun 2026 | 45.1% | 16.5% | 16.5% | 11.1% | 9.1% | 1.2% | 0.54% | 0.09% |
| Jul 2026 | 50.1% | 12.3% | 15.1% | 12.3% | 8.2% | 1.3% | 0.48% | 0.08% |
| Aug 2026 | 49.8% | 15% | 15% | 10% | 8.2% | 1.6% | 0.26% | 0.1% |
| Sep 2026 | 48.4% | 17.7% | 14.6% | 9.7% | 8% | 1.3% | 0.26% | 0.09% |
How has the Etsy and Uncommon Goods comparison changed over the last 12 months?
3 findings
- Uncommon Goods was ahead of Etsy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Etsy’s share of searches among personalized gift shops in the United States moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States moved from 27.3% to 17.7%, and its estimated monthly branded searches moved from 246K to 110K.
How did search popularity change for United States personalized gift shops in September 2026?
2 changes
In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches.
Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Etsy’s and Uncommon Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Etsy
1 branded search term
- etsy personalized gifts
Uncommon Goods
1 branded search term
- uncommon goods
Other head-to-heads among personalized gift shops
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