Brandwave

Personalization Mall vs Zazzle:Which is more popular?

In September 2026, Zazzle had more branded searches than Personalization Mall among personalized gift shops in the United States. Zazzle had about 301,000 branded searches, while Personalization Mall had 90,500. Zazzle made up 48.4% of all personalized gift shop searches we track, and Personalization Mall accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about personalized gift shops, Personalization Mall appeared in all four answers and Zazzle in one. Personalization Mall was mentioned before Zazzle in every answer.

Among personalized gift shops in the United States in September 2026

Who do people search for more?

Zazzle, about 3 searches for every 1 for Personalization Mall

Zazzle 301K searchesPersonalization Mall 90.5K searches

Who does AI mention more?

Personalization Mall, mentioned in every answer we collected

Personalization Mall in 4 of 4Zazzle in 1 of 4

Who does AI recommend more?

Personalization Mall, named ahead of Zazzle in every answer

Personalization Mall first in 4Zazzle never first

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Top personalized gift shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Personalization Mall appeared in all four answers. Zazzle was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Personalization Mall was listed before Zazzle in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Etsy1st
  2. Mark & Graham2nd
  3. Personalization Mall3rd
  4. Uncommon Goods4th
  5. Zazzle5th
  6. Things Remembered6th
  7. CafePress–
  8. GiftsForYouNow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Personalization Mall4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Etsy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mark & Graham3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Uncommon Goods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zazzle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Things Remembered1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CafePress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GiftsForYouNow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about personalized gift shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Personalization Mall or Zazzle more popular in search?

This chart shows how often people search Google for Personalization Mall and Zazzle by name. Each line represents a brand's share of searches for all eight personalized gift shops we track, month by month, from searches in United States.

Personalization Mall and Zazzle among personalized gift shops in the United States, by month

Share of searches by month for Zazzle, Personalization Mall. The figures are in the table below the chart.

View monthly share of searches table
MonthZazzleUncommon GoodsPersonalization MallMark & GrahamThings RememberedCafePressEtsyGiftsForYouNow
Oct 202540.9%27.3%18.3%6.7%5.5%0.9%0.32%0.08%
Nov 202521.4%39.2%26.2%7.9%4.3%0.58%0.31%0.09%
Dec 202517.9%39.9%26.7%8%6.6%0.59%0.26%0.09%
Jan 202651.9%15.5%15.5%8.5%7%1.1%0.27%0.08%
Feb 202654.3%13.4%16.2%7.3%7.3%1.2%0.24%0.09%
Mar 202656.9%13.9%13.9%7.7%6.3%1%0.24%0.09%
Apr 202648.4%14.5%17.8%9.7%8%1.3%0.25%0.08%
May 202646.1%16.9%16.9%9.3%9.3%1.2%0.3%0.09%
Jun 202645.1%16.5%16.5%11.1%9.1%1.2%0.54%0.09%
Jul 202650.1%12.3%15.1%12.3%8.2%1.3%0.48%0.08%
Aug 202649.8%15%15%10%8.2%1.6%0.26%0.1%
Sep 202648.4%17.7%14.6%9.7%8%1.3%0.26%0.09%

How has the Personalization Mall and Zazzle comparison changed over the last 12 months?

3 findings

How did search popularity change for United States personalized gift shops in September 2026?

3 changes

  1. In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches.

  2. In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%.

  3. Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Personalization Mall’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Personalization Mall

1 branded search term

  • personalization mall

Zazzle

1 branded search term

  • zazzle

How the Brand Demand Index is measured

Other head-to-heads among personalized gift shops

Creator with pink hair and a pink jacket

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