Brandwave

Things Remembered vs Uncommon Goods:Which is more popular?

In September 2026, Uncommon Goods had more branded searches than Things Remembered among personalized gift shops in the United States. Uncommon Goods had about 110,000 branded searches, while Things Remembered had 49,500. Uncommon Goods made up 17.7% of all personalized gift shop searches we track, and Things Remembered accounted for 8%. When we asked ChatGPT and Google AI Overviews about personalized gift shops, Uncommon Goods appeared in two of the four answers and Things Remembered in one. Uncommon Goods was mentioned before Things Remembered in every answer that named either.

Among personalized gift shops in the United States in September 2026

Who do people search for more?

Uncommon Goods, about 2 searches for every 1 for Things Remembered

Uncommon Goods 110K searchesThings Remembered 49.5K searches

Who does AI mention more?

Uncommon Goods, mentioned in 2 of 4 answers, Things Remembered in 1

Uncommon Goods in 2 of 4Things Remembered in 1 of 4

Who does AI recommend more?

Uncommon Goods, named ahead of Things Remembered in 2 of 2 answers

Uncommon Goods first in 2Things Remembered never first

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Top personalized gift shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Uncommon Goods was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Things Remembered was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Uncommon Goods was listed before Things Remembered in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Etsy1st
  2. Mark & Graham2nd
  3. Personalization Mall3rd
  4. Uncommon Goods4th
  5. Zazzle5th
  6. Things Remembered6th
  7. CafePress–
  8. GiftsForYouNow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Personalization Mall4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Etsy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mark & Graham3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Uncommon Goods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zazzle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Things Remembered1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CafePress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GiftsForYouNow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about personalized gift shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Things Remembered or Uncommon Goods more popular in search?

This chart shows how often people search Google for Things Remembered and Uncommon Goods by name. Each line represents a brand's share of searches for all eight personalized gift shops we track, month by month, from searches in United States.

Things Remembered and Uncommon Goods among personalized gift shops in the United States, by month

Share of searches by month for Uncommon Goods, Things Remembered. The figures are in the table below the chart.

View monthly share of searches table
MonthZazzleUncommon GoodsPersonalization MallMark & GrahamThings RememberedCafePressEtsyGiftsForYouNow
Oct 202540.9%27.3%18.3%6.7%5.5%0.9%0.32%0.08%
Nov 202521.4%39.2%26.2%7.9%4.3%0.58%0.31%0.09%
Dec 202517.9%39.9%26.7%8%6.6%0.59%0.26%0.09%
Jan 202651.9%15.5%15.5%8.5%7%1.1%0.27%0.08%
Feb 202654.3%13.4%16.2%7.3%7.3%1.2%0.24%0.09%
Mar 202656.9%13.9%13.9%7.7%6.3%1%0.24%0.09%
Apr 202648.4%14.5%17.8%9.7%8%1.3%0.25%0.08%
May 202646.1%16.9%16.9%9.3%9.3%1.2%0.3%0.09%
Jun 202645.1%16.5%16.5%11.1%9.1%1.2%0.54%0.09%
Jul 202650.1%12.3%15.1%12.3%8.2%1.3%0.48%0.08%
Aug 202649.8%15%15%10%8.2%1.6%0.26%0.1%
Sep 202648.4%17.7%14.6%9.7%8%1.3%0.26%0.09%

How has the Things Remembered and Uncommon Goods comparison changed over the last 12 months?

3 findings

How did search popularity change for United States personalized gift shops in September 2026?

2 changes

  1. In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches.

  2. Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Things Remembered’s and Uncommon Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Things Remembered

1 branded search term

  • things remembered

Uncommon Goods

1 branded search term

  • uncommon goods

How the Brand Demand Index is measured

Other head-to-heads among personalized gift shops

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