Personalized gift shops in the United States:Which are most popular?

Name: Personalized gift shops in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Zazzle was the most searched personalized gift shop in the United States, accounting for 48.4% of all searches among the eight shops we track. When we checked with ChatGPT and Google AI Overviews, Personalization Mall and Etsy showed up in every answer. Etsy was recommended most often, coming first in two out of four responses.

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Top personalized gift shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Personalization Mall and Etsy appeared every time. Etsy was recommended most often, coming first in two out of four answers. Mark & Graham was second, and Personalization Mall was third. CafePress, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Personalization Mall	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Etsy	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Mark & Graham	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Uncommon Goods	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Zazzle	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Things Remembered	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
CafePress	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
GiftsForYouNow	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Personalization Mall4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Etsy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mark & Graham3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Uncommon Goods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zazzle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Things Remembered1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CafePress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GiftsForYouNow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about personalized gift shops

4 answers

Asked ChatGPT
“Where's the best place to buy personalized gifts online?”
Asked ChatGPT
“Which site is best for engraved gifts for a wedding or anniversary?”
Asked ChatGPT
“What's a good website for custom monogrammed gifts?”
Searched Google, AI Overview
“personalized gifts”
Searched Google, AI Overview
“monogrammed gifts”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which personalized gift shops do people search for most?

This chart shows how often people search Google for each personalized gift shop by name. Each line represents a brand's share of searches for all eight personalized gift shops we track, month by month, from searches in United States.

Share of searches among personalized gift shops in the United States, by month

Month	Zazzle	Uncommon Goods	Personalization Mall	Mark & Graham	Things Remembered	CafePress	Etsy	GiftsForYouNow
Oct 2025	40.9%	27.3%	18.3%	6.7%	5.5%	0.9%	0.32%	0.08%
Nov 2025	21.4%	39.2%	26.2%	7.9%	4.3%	0.58%	0.31%	0.09%
Dec 2025	17.9%	39.9%	26.7%	8%	6.6%	0.59%	0.26%	0.09%
Jan 2026	51.9%	15.5%	15.5%	8.5%	7%	1.1%	0.27%	0.08%
Feb 2026	54.3%	13.4%	16.2%	7.3%	7.3%	1.2%	0.24%	0.09%
Mar 2026	56.9%	13.9%	13.9%	7.7%	6.3%	1%	0.24%	0.09%
Apr 2026	48.4%	14.5%	17.8%	9.7%	8%	1.3%	0.25%	0.08%
May 2026	46.1%	16.9%	16.9%	9.3%	9.3%	1.2%	0.3%	0.09%
Jun 2026	45.1%	16.5%	16.5%	11.1%	9.1%	1.2%	0.54%	0.09%
Jul 2026	50.1%	12.3%	15.1%	12.3%	8.2%	1.3%	0.48%	0.08%
Aug 2026	49.8%	15%	15%	10%	8.2%	1.6%	0.26%	0.1%
Sep 2026	48.4%	17.7%	14.6%	9.7%	8%	1.3%	0.26%	0.09%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Zazzle	48.4%	301K	0%	-1.4 points
2, moved from 3rd to 2nd	Uncommon Goods	17.7%	110K	+21.5%	+2.7 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Personalization Mall	14.6%	90.5K	0%	-0.4 pointsmoved from 2nd to 3rd
4, held 4th	Mark & Graham	9.7%	60.5K	0%	-0.3 points
5, held 5th	Things Remembered	8%	49.5K	0%	-0.2 points
6, held 6th	CafePress	1.3%	8.1K	-18.2%	-0.3 points
7, held 7th	Etsy	0.26%	1.6K	0%	0 points
8, held 8th	GiftsForYouNow	0.09%	590	0%	0 points

1.Zazzle
48.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.4 points.
2.Uncommon Goods
17.7%
Moved from 3rd to 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +2.7 points.
3.Personalization Mall
14.6%
Moved from 2nd to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.Mark & Graham
9.7%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Things Remembered
8%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.CafePress
1.3%
Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.Etsy
0.26%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
8.GiftsForYouNow
0.09%
Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among personalized gift shops in the United States?

8 brands

In September 2026, Zazzle was the most searched among personalized gift shops in the United States, with an estimated 301K branded searches, 48.4% of all searches for the eight we track. Uncommon Goods is in 2nd place, 30.7 percentage points behind at 17.7%.

United States personalized gift shops, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Zazzle	40.9% → 48.4%	56.9%Mar 2026	17.9%Dec 2025	1st
Uncommon Goods	27.3% → 17.7%	39.9%Dec 2025	12.3%Jul 2026	2nd
Personalization Mall	18.3% → 14.6%	26.7%Dec 2025	13.9%Mar 2026	3rd
Mark & Graham	6.7% → 9.7%	12.3%Jul 2026	6.7%Oct 2025	4th
Things Remembered	5.5% → 8%	9.3%May 2026	4.3%Nov 2025	5th
CafePress	0.9% → 1.3%	1.6%Aug 2026	0.58%Nov 2025	6th
Etsy	0.32% → 0.26%	0.54%Jun 2026	0.24%Feb 2026	7th
GiftsForYouNow	0.08% → 0.09%	0.1%Aug 2026	0.08%Apr 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Zazzle’s share of searches among personalized gift shops in the United States increased from 40.9% to 48.4%.
Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States decreased from 27.3% to 17.7%.
Across the 12 months ending September 2026, Personalization Mall’s share of searches among personalized gift shops in the United States decreased from 18.3% to 14.6%.
Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States increased from 6.7% to 9.7%.
Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States increased from 5.5% to 8%.
Across the 12 months ending September 2026, Zazzle’s share of searches among personalized gift shops in the United States peaked at 56.9% in March 2026 and was lowest at 17.9% in December 2025.
Across the 12 months ending September 2026, Uncommon Goods’ share of searches among personalized gift shops in the United States peaked at 39.9% in December 2025 and was lowest at 12.3% in July 2026.
Across the 12 months ending September 2026, Personalization Mall’s share of searches among personalized gift shops in the United States peaked at 26.7% in December 2025 and was lowest at 13.9% in March 2026.
Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States peaked at 12.3% in July 2026 and was lowest at 6.7% in October 2025.
Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States peaked at 9.3% in May 2026 and was lowest at 4.3% in November 2025.
Across the 12 months ending September 2026, CafePress’ share of searches among personalized gift shops in the United States peaked at 1.6% in August 2026 and was lowest at 0.58% in November 2025.
Across the 12 months ending September 2026, CafePress, Etsy and GiftsForYouNow held steady: their share of searches among personalized gift shops in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States personalized gift shops in September 2026?

6 changes

In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches.
In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%.
Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026.
Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026.
Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Estimated monthly branded searches for GiftsForYouNow in the United States fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted for personalized gift shops?

8 search terms

Each brand's share of searches among personalized gift shops comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.