Brandwave

How popular isThings Remembered?

In September 2026, people searched for Things Remembered by name about 49,500 times in the United States, about the same as the previous year. These searches made up 8% of all United States personalized gift shop searches, placing Things Remembered fifth out of eight shops. When we asked both ChatGPT and Google AI Overviews about personalized gift shops, Things Remembered appeared in one of the four answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Things Remembered is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. ZazzleShare of searches 48.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. Uncommon GoodsShare of searches 17.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. Personalization MallShare of searches 14.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Mark & GrahamShare of searches 9.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Things RememberedShare of searches 8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th

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Top personalized gift shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Things Remembered was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Things Remembered is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Etsy1st
  2. Mark & Graham2nd
  3. Personalization Mall3rd
  4. Uncommon Goods4th
  5. Zazzle5th
  6. Things Remembered6th
  7. CafePress–
  8. GiftsForYouNow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Personalization Mall4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Etsy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mark & Graham3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Uncommon Goods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zazzle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Things Remembered1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • CafePress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GiftsForYouNow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about personalized gift shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which personalized gift shops compete with Things Remembered?

Things Remembered against personalized gift shops in the United States, by month

Share of searches by month for Zazzle, Uncommon Goods, Personalization Mall, Mark & Graham, Things Remembered. The figures are in the table below the chart.

View monthly share of searches table
MonthZazzleUncommon GoodsPersonalization MallMark & GrahamThings RememberedCafePressEtsyGiftsForYouNow
Oct 202540.9%27.3%18.3%6.7%5.5%0.9%0.32%0.08%
Nov 202521.4%39.2%26.2%7.9%4.3%0.58%0.31%0.09%
Dec 202517.9%39.9%26.7%8%6.6%0.59%0.26%0.09%
Jan 202651.9%15.5%15.5%8.5%7%1.1%0.27%0.08%
Feb 202654.3%13.4%16.2%7.3%7.3%1.2%0.24%0.09%
Mar 202656.9%13.9%13.9%7.7%6.3%1%0.24%0.09%
Apr 202648.4%14.5%17.8%9.7%8%1.3%0.25%0.08%
May 202646.1%16.9%16.9%9.3%9.3%1.2%0.3%0.09%
Jun 202645.1%16.5%16.5%11.1%9.1%1.2%0.54%0.09%
Jul 202650.1%12.3%15.1%12.3%8.2%1.3%0.48%0.08%
Aug 202649.8%15%15%10%8.2%1.6%0.26%0.1%
Sep 202648.4%17.7%14.6%9.7%8%1.3%0.26%0.09%

  1. 1.Zazzle

    48.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Uncommon Goods

    17.7%

    Moved from 3rd to 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +2.7 points.

  3. 3.Personalization Mall

    14.6%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Mark & Graham

    9.7%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Things Remembered

    8%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.CafePress

    1.3%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Etsy

    0.26%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.GiftsForYouNow

    0.09%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Things Remembered and its closest rivals

Every comparison with Things Remembered

7 comparisons

How has branded search demand for Things Remembered changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Things Remembered in the United States held steady at 49.5K.
  • Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States increased from 5.5% to 8%.
  • Across the 12 months ending September 2026, Things Remembered’s share of searches among personalized gift shops in the United States peaked at 9.3% in May 2026 and was lowest at 4.3% in November 2025.

How did search popularity change for United States personalized gift shops in September 2026?

6 changes

  1. In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches.

  2. In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%.

  3. Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026.

  4. Things Remembered’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 9.1% to 8% in September 2026.

  5. Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for GiftsForYouNow in the United States fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Things Remembered’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Things Remembered’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • things remembered

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How the Brand Demand Index is measured

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