Etsy vs Mark & Graham:Which is more popular?
In September 2026, Mark & Graham had more branded searches than Etsy among personalized gift shops in the United States. Mark & Graham had about 60,500 branded searches, while Etsy had 1,600. Mark & Graham made up 9.7% of all personalized gift shop searches we track, and Etsy accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about personalized gift shops, Etsy appeared in all four answers and Mark & Graham in three. Etsy and Mark & Graham were each mentioned first in two of the four answers.
Who do people search for more?
Mark & Graham, about 38 searches for every 1 for Etsy
Who does AI mention more?
Etsy, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top personalized gift shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Etsy appeared in all four answers. Mark & Graham was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Etsy and Mark & Graham were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Personalization Mall4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Etsy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mark & Graham3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Uncommon Goods2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zazzle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Things Remembered1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CafePress0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GiftsForYouNow0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about personalized gift shops
4 answers
Asked ChatGPT
“Where's the best place to buy personalized gifts online?”
Asked ChatGPT
“Which site is best for engraved gifts for a wedding or anniversary?”
Asked ChatGPT
“What's a good website for custom monogrammed gifts?”
Searched Google, AI Overview
“personalized gifts”
Searched Google, AI Overview
“monogrammed gifts”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Etsy or Mark & Graham more popular in search?
This chart shows how often people search Google for Etsy and Mark & Graham by name. Each line represents a brand's share of searches for all eight personalized gift shops we track, month by month, from searches in United States.
Share of searches by month for Mark & Graham, Etsy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zazzle | Uncommon Goods | Personalization Mall | Mark & Graham | Things Remembered | CafePress | Etsy | GiftsForYouNow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 27.3% | 18.3% | 6.7% | 5.5% | 0.9% | 0.32% | 0.08% |
| Nov 2025 | 21.4% | 39.2% | 26.2% | 7.9% | 4.3% | 0.58% | 0.31% | 0.09% |
| Dec 2025 | 17.9% | 39.9% | 26.7% | 8% | 6.6% | 0.59% | 0.26% | 0.09% |
| Jan 2026 | 51.9% | 15.5% | 15.5% | 8.5% | 7% | 1.1% | 0.27% | 0.08% |
| Feb 2026 | 54.3% | 13.4% | 16.2% | 7.3% | 7.3% | 1.2% | 0.24% | 0.09% |
| Mar 2026 | 56.9% | 13.9% | 13.9% | 7.7% | 6.3% | 1% | 0.24% | 0.09% |
| Apr 2026 | 48.4% | 14.5% | 17.8% | 9.7% | 8% | 1.3% | 0.25% | 0.08% |
| May 2026 | 46.1% | 16.9% | 16.9% | 9.3% | 9.3% | 1.2% | 0.3% | 0.09% |
| Jun 2026 | 45.1% | 16.5% | 16.5% | 11.1% | 9.1% | 1.2% | 0.54% | 0.09% |
| Jul 2026 | 50.1% | 12.3% | 15.1% | 12.3% | 8.2% | 1.3% | 0.48% | 0.08% |
| Aug 2026 | 49.8% | 15% | 15% | 10% | 8.2% | 1.6% | 0.26% | 0.1% |
| Sep 2026 | 48.4% | 17.7% | 14.6% | 9.7% | 8% | 1.3% | 0.26% | 0.09% |
How has the Etsy and Mark & Graham comparison changed over the last 12 months?
3 findings
- Mark & Graham was ahead of Etsy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Etsy’s share of searches among personalized gift shops in the United States moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Mark & Graham’s share of searches among personalized gift shops in the United States moved from 6.7% to 9.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United States personalized gift shops in September 2026?
1 change
Estimated monthly branded searches for Etsy in the United States fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Etsy’s and Mark & Graham’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Etsy
1 branded search term
- etsy personalized gifts
Mark & Graham
1 branded search term
- mark and graham
Other head-to-heads among personalized gift shops
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