de Buyer vs ZWILLING:Which is more popular?
In September 2026, ZWILLING had more branded searches than de Buyer among cookware brands in the United States. ZWILLING had about 33,100 branded searches, while de Buyer had 3,600. ZWILLING made up 3.5% of all cookware brand searches we track, and de Buyer accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about cookware brands, neither de Buyer nor ZWILLING appeared in any of the five answers.
Who do people search for more?
ZWILLING, about 9 searches for every 1 for de Buyer
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither de Buyer nor ZWILLING showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
de Buyer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware should I buy?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What is the best nonstick pan?”
Searched Google, AI Overview
“pots and pans”
Searched Google, AI Overview
“cookware set”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is de Buyer or ZWILLING more popular in search?
This chart shows how often people search Google for de Buyer and ZWILLING by name. Each line represents a brand's share of searches for all 15 cookware brands we track, month by month, from searches in United States.
Share of searches by month for ZWILLING, de Buyer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | All-Clad | Lodge | Made In | Caraway | Staub | ZWILLING | Calphalon | GreenPan | Our Place | Tefal | Cuisinart | Scanpan | de Buyer |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.4% | 8.2% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 2% | 0.9% | 0.93% | 0.6% | 0.4% |
| Nov 2025 | 28.8% | 28.8% | 8.6% | 4.7% | 7.1% | 7.1% | 3.9% | 3.2% | 2.1% | 2.1% | 1.4% | 0.63% | 0.66% | 0.52% | 0.35% |
| Dec 2025 | 35.4% | 23.6% | 7.1% | 4.7% | 7.1% | 7.1% | 3.9% | 3.2% | 2.1% | 2.1% | 1.4% | 0.64% | 0.75% | 0.52% | 0.35% |
| Jan 2026 | 34.1% | 18.6% | 8.3% | 6.8% | 6.8% | 6.8% | 4.6% | 3.7% | 2.5% | 3.1% | 1.7% | 0.92% | 0.95% | 0.61% | 0.41% |
| Feb 2026 | 36.9% | 20.2% | 7.4% | 6.1% | 6.1% | 6.1% | 4.1% | 3.3% | 2.7% | 2.7% | 1.5% | 0.99% | 0.9% | 0.66% | 0.36% |
| Mar 2026 | 35% | 19.2% | 8.6% | 7% | 5.8% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 1% | 0.77% | 0.42% |
| Apr 2026 | 30.4% | 20.4% | 9.1% | 9.1% | 5% | 6.1% | 4.1% | 4.1% | 3.3% | 2.7% | 2.2% | 1.2% | 0.9% | 0.81% | 0.44% |
| May 2026 | 28.2% | 23.1% | 8.5% | 8.5% | 6.9% | 5.7% | 3.8% | 3.8% | 3.1% | 3.1% | 2.1% | 1.1% | 0.84% | 0.76% | 0.5% |
| Jun 2026 | 33.8% | 18.5% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 4.5% | 3% | 3% | 2% | 1.4% | 1% | 0.74% | 0.49% |
| Jul 2026 | 33.4% | 18.3% | 8.2% | 8.2% | 5.5% | 6.7% | 3.7% | 4.5% | 3% | 3% | 2% | 1.3% | 0.99% | 0.73% | 0.49% |
| Aug 2026 | 34.2% | 18.7% | 8.4% | 8.4% | 5.6% | 5.6% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 1% | 1.1% | 0.41% |
| Sep 2026 | 39.4% | 17.7% | 7.9% | 6.5% | 6.5% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 1.3% | 0.86% | 0.71% | 0.39% |
How has the de Buyer and ZWILLING comparison changed over the last 12 months?
3 findings
- ZWILLING was ahead of de Buyer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, de Buyer’s share of searches among cookware brands in the United States moved from 0.4% to 0.39%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among cookware brands in the United States moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United States cookware brands in September 2026?
2 changes
In September 2026, ZWILLING lost share of searches among cookware brands in the United States, from 4.6% to 3.5%.
Estimated monthly branded searches for de Buyer in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using de Buyer’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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