Brandwave

David Yurman vs Monica Vinader:Which is more popular?

In September 2026, David Yurman had more branded searches than Monica Vinader among jewelry brands in the United States. David Yurman had about 450,000 branded searches, while Monica Vinader had 22,200. David Yurman made up 13.6% of all jewelry brand searches we track, and Monica Vinader accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about jewelry brands, David Yurman appeared in two of the three answers and Monica Vinader in one. David Yurman and Monica Vinader were each mentioned first in one of the two answers that named either.

Among jewelry brands in the United States in September 2026

Who do people search for more?

David Yurman, about 20 searches for every 1 for Monica Vinader

David Yurman 450K searchesMonica Vinader 22.2K searches

Who does AI mention more?

David Yurman, mentioned in 2 of 3 answers, Monica Vinader in 1

David Yurman in 2 of 3Monica Vinader in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

David Yurman first in 1Monica Vinader first in 1

Follow David Yurman vs Monica Vinader and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, David Yurman was mentioned in two out of three: in two of the three ChatGPT answers. Monica Vinader was mentioned in one out of three: in one of the three ChatGPT answers. David Yurman and Monica Vinader were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. Ana Luisa10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Tiffany & Co.1 of 3Named in 1 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is David Yurman or Monica Vinader more popular in search?

This chart shows how often people search Google for David Yurman and Monica Vinader by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

David Yurman and Monica Vinader among jewelry brands in the United States, by month

Share of searches by month for David Yurman, Monica Vinader. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the David Yurman and Monica Vinader comparison changed over the last 12 months?

3 findings

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.

  2. In September 2026, Monica Vinader rose from 12th to 10th among jewelry brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using David Yurman’s and Monica Vinader’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

David Yurman

1 branded search term

  • david yurman

Monica Vinader

1 branded search term

  • monica vinader

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free