Brandwave

Cure vs Skratch Labs:Which is more popular?

In September 2026, Skratch Labs had more branded searches than Cure among electrolyte drink brands in the United States. Skratch Labs had about 33,100 branded searches, while Cure had 8,100. Skratch Labs made up 2.5% of all electrolyte drink brand searches we track, and Cure accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Cure and Skratch Labs each appeared in one of the five answers.

Among electrolyte drink brands in the United States in September 2026

Who do people search for more?

Skratch Labs, about 4 searches for every 1 for Cure

Skratch Labs 33.1K searchesCure 8.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Cure in 1 of 5Skratch Labs in 1 of 5

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cure and Skratch Labs were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LMNT1st
  2. Pedialyte2nd
  3. Ultima Replenisher3rd
  4. Liquid I.V.4th
  5. Gatorade5th
  6. Nuun6th
  7. Skratch Labs7th
  8. Cure8th
  9. BodyArmor–
  10. Electrolit–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about electrolyte drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Cure or Skratch Labs more popular in search?

This chart shows how often people search Google for Cure and Skratch Labs by name. Each line represents a brand's share of searches for all 15 electrolyte drink brands we track, month by month, from searches in United States.

Cure and Skratch Labs among electrolyte drink brands in the United States, by month

Share of searches by month for Skratch Labs, Cure. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid I.V.GatoradePedialyteLMNTBodyArmorElectrolitSkratch LabsDripDropHydrantNuunUltima ReplenisherCurePrimeWaterboyBioSteel
Oct 202526%21.3%17.4%14.3%6.4%3.5%2.9%2.3%1.3%1.3%0.86%0.57%0.86%0.57%0.47%
Nov 202525.5%20.9%20.9%14%6.3%2.8%2.3%1.9%0.84%1%0.84%0.84%0.84%0.69%0.46%
Dec 202521.7%21.7%26.5%11.9%5.3%2.9%2.4%2%0.87%1.1%0.87%0.87%0.87%0.71%0.39%
Jan 202623.2%19%23.2%15.5%5.7%3.1%2.1%2.1%0.93%1.1%1.1%0.76%0.93%0.63%0.42%
Feb 202624.4%19.9%24.4%13.4%6%2.7%2.2%1.8%0.98%0.98%0.98%0.66%0.8%0.53%0.36%
Mar 202626.6%17.8%21.8%14.5%6.5%2.9%2.4%2%0.87%1.1%1.1%0.72%0.87%0.48%0.39%
Apr 202627.2%18.2%18.2%18.2%5.5%3%2.4%2%0.89%0.89%1.1%0.73%0.73%0.6%0.33%
May 202627%18%18%18%5.4%3.6%2.4%2%0.73%1.1%1.3%0.73%0.73%0.59%0.32%
Jun 202626.8%17.9%17.9%17.9%5.4%4.4%2%2.4%0.59%1.1%1.3%0.88%0.72%0.59%0.26%
Jul 202630.3%16.6%16.6%16.6%5%5%1.8%2.7%0.55%1%1.5%0.82%0.82%0.55%0.24%
Aug 202624.5%24.5%16.4%13.4%4.9%4.9%1.8%2.2%3.3%0.81%0.99%0.66%0.66%0.66%0.24%
Sep 202627.4%22.4%18.3%12.3%5.5%4.5%2.5%2%1.3%0.9%0.9%0.6%0.6%0.6%0.27%

How has the Cure and Skratch Labs comparison changed over the last 12 months?

3 findings

How did search popularity change for United States electrolyte drink brands in September 2026?

2 changes

  1. In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches.

  2. Estimated monthly branded searches for Cure in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cure’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cure

1 branded search term

  • cure hydration

Skratch Labs

1 branded search term

  • skratch labs

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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