Brandwave

Cure vs Liquid I.V.:Which is more popular?

In September 2026, Liquid I.V. had more branded searches than Cure among electrolyte drink brands in the United States. Liquid I.V. had about 368,000 branded searches, while Cure had 8,100. Liquid I.V. made up 27.4% of all electrolyte drink brand searches we track, and Cure accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Liquid I.V. appeared in three of the five answers and Cure in one. Liquid I.V. was mentioned before Cure in every answer that named either.

Among electrolyte drink brands in the United States in September 2026

Who do people search for more?

Liquid I.V., about 45 searches for every 1 for Cure

Liquid I.V. 368K searchesCure 8.1K searches

Who does AI mention more?

Liquid I.V., mentioned in 3 of 5 answers, Cure in 1

Liquid I.V. in 3 of 5Cure in 1 of 5

Who does AI recommend more?

Liquid I.V., named ahead of Cure in 3 of 3 answers

Liquid I.V. first in 3Cure never first

Follow Cure vs Liquid I.V. and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquid I.V. was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Cure was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid I.V. was listed before Cure in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LMNT1st
  2. Pedialyte2nd
  3. Ultima Replenisher3rd
  4. Liquid I.V.4th
  5. Gatorade5th
  6. Nuun6th
  7. Skratch Labs7th
  8. Cure8th
  9. BodyArmor–
  10. Electrolit–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about electrolyte drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Cure or Liquid I.V. more popular in search?

This chart shows how often people search Google for Cure and Liquid I.V. by name. Each line represents a brand's share of searches for all 15 electrolyte drink brands we track, month by month, from searches in United States.

Cure and Liquid I.V. among electrolyte drink brands in the United States, by month

Share of searches by month for Liquid I.V., Cure. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid I.V.GatoradePedialyteLMNTBodyArmorElectrolitSkratch LabsDripDropHydrantNuunUltima ReplenisherCurePrimeWaterboyBioSteel
Oct 202526%21.3%17.4%14.3%6.4%3.5%2.9%2.3%1.3%1.3%0.86%0.57%0.86%0.57%0.47%
Nov 202525.5%20.9%20.9%14%6.3%2.8%2.3%1.9%0.84%1%0.84%0.84%0.84%0.69%0.46%
Dec 202521.7%21.7%26.5%11.9%5.3%2.9%2.4%2%0.87%1.1%0.87%0.87%0.87%0.71%0.39%
Jan 202623.2%19%23.2%15.5%5.7%3.1%2.1%2.1%0.93%1.1%1.1%0.76%0.93%0.63%0.42%
Feb 202624.4%19.9%24.4%13.4%6%2.7%2.2%1.8%0.98%0.98%0.98%0.66%0.8%0.53%0.36%
Mar 202626.6%17.8%21.8%14.5%6.5%2.9%2.4%2%0.87%1.1%1.1%0.72%0.87%0.48%0.39%
Apr 202627.2%18.2%18.2%18.2%5.5%3%2.4%2%0.89%0.89%1.1%0.73%0.73%0.6%0.33%
May 202627%18%18%18%5.4%3.6%2.4%2%0.73%1.1%1.3%0.73%0.73%0.59%0.32%
Jun 202626.8%17.9%17.9%17.9%5.4%4.4%2%2.4%0.59%1.1%1.3%0.88%0.72%0.59%0.26%
Jul 202630.3%16.6%16.6%16.6%5%5%1.8%2.7%0.55%1%1.5%0.82%0.82%0.55%0.24%
Aug 202624.5%24.5%16.4%13.4%4.9%4.9%1.8%2.2%3.3%0.81%0.99%0.66%0.66%0.66%0.24%
Sep 202627.4%22.4%18.3%12.3%5.5%4.5%2.5%2%1.3%0.9%0.9%0.6%0.6%0.6%0.27%

How has the Cure and Liquid I.V. comparison changed over the last 12 months?

3 findings

How did search popularity change for United States electrolyte drink brands in September 2026?

2 changes

  1. In September 2026, Liquid I.V. overtook Gatorade to become the leader among electrolyte drink brands in the United States, with 27.4% of the searches.

  2. Estimated monthly branded searches for Cure in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cure’s and Liquid I.V.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cure

1 branded search term

  • cure hydration

Liquid I.V.

1 branded search term

  • liquid iv

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free