Costa vs Knockaround:Which is more popular?
In September 2026, Costa had more branded searches than Knockaround among sunglasses brands in the United States. Costa had about 74,000 branded searches, while Knockaround had 12,100. Costa made up 5.4% of all sunglasses brand searches we track, and Knockaround accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Costa appeared in three of the five answers and Knockaround in none.
Who do people search for more?
Costa, about 6 searches for every 1 for Knockaround
Who does AI mention more?
Costa, mentioned in 3 of 5 answers, Knockaround in 0
Who does AI recommend more?
Costa, the only one of the two named
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Costa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Knockaround did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oakley1st- Costa2nd
Ray-Ban3rd
Maui Jim4th
Persol5th
Oliver Peoples6th
Goodr7th
Warby Parker8th
Smith9th- +4 more
Knockaround–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knockaround0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“Which sunglasses should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What are the best polarized sunglasses?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarized sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Costa or Knockaround more popular in search?
This chart shows how often people search Google for Costa and Knockaround by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.
Share of searches by month for Costa, Knockaround. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Goodr | Maui Jim | Costa | Quay | Gucci | Oliver Peoples | Pit Viper | Smith | Persol | Knockaround | Le Specs | Warby Parker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 12.6% | 8.4% | 6.9% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% | 0.5% | 0.62% |
| Nov 2025 | 48.5% | 11.8% | 6.5% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2.9% | 1.6% | 0.87% | 1.1% | 0.87% | 0.48% | 0.48% |
| Dec 2025 | 48.9% | 11.9% | 6.5% | 6.5% | 5.4% | 4.4% | 4.4% | 2.9% | 3.6% | 1.6% | 0.88% | 1.3% | 0.72% | 0.39% | 0.48% |
| Jan 2026 | 45.3% | 11.1% | 7.5% | 6.1% | 6.1% | 4.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% | 1.5% | 1% | 0.54% | 0.67% |
| Feb 2026 | 42.9% | 12.9% | 7.1% | 7.1% | 5.8% | 4.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.4% | 0.94% | 0.63% | 0.63% |
| Mar 2026 | 39.2% | 11.7% | 7.9% | 9.6% | 6.4% | 5.3% | 6.4% | 3.5% | 2.9% | 2.4% | 1.3% | 1.1% | 1.1% | 0.7% | 0.7% |
| Apr 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 6.3% | 5.1% | 6.3% | 3.4% | 2.8% | 2.8% | 1.3% | 1% | 1.3% | 0.56% | 0.69% |
| May 2026 | 38.9% | 11.6% | 7.8% | 9.5% | 6.4% | 5.2% | 6.4% | 3.5% | 2.3% | 2.9% | 1.3% | 1.3% | 1.6% | 0.57% | 0.7% |
| Jun 2026 | 36.6% | 13.4% | 7.3% | 8.9% | 6% | 6% | 7.3% | 3.3% | 2.2% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.66% |
| Jul 2026 | 34.8% | 12.7% | 8.5% | 10.4% | 7% | 5.7% | 7% | 3.8% | 2.6% | 2.6% | 1.4% | 1.1% | 1.1% | 0.62% | 0.76% |
| Aug 2026 | 40.2% | 12% | 8.1% | 8.1% | 6.6% | 5.4% | 5.4% | 3.6% | 3% | 2.4% | 1.6% | 1.3% | 1.1% | 0.59% | 0.72% |
| Sep 2026 | 39.8% | 14.5% | 8% | 6.5% | 6.5% | 5.4% | 5.4% | 3.6% | 2.9% | 2.4% | 1.6% | 1.3% | 0.88% | 0.59% | 0.59% |
How has the Costa and Knockaround comparison changed over the last 12 months?
3 findings
- Costa was ahead of Knockaround in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Costa’s share of searches among sunglasses brands in the United States moved from 4.6% to 5.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Knockaround’s share of searches among sunglasses brands in the United States moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United States sunglasses brands in September 2026?
2 changes
Costa’s share of searches among sunglasses brands in the United States has lost ground for 3 months in a row, from 6% to 5.4% in September 2026.
Estimated monthly branded searches for Knockaround in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Costa’s and Knockaround’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Costa
1 branded search term
- costa sunglasses
Knockaround
1 branded search term
- knockaround
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