Brandwave

Char-Griller vs Masterbuilt:Which is more popular?

In September 2026, Char-Griller had more branded searches than Masterbuilt among grill brands in the United States. Char-Griller had about 12,100 branded searches, while Masterbuilt had 6,600. Char-Griller made up 1.7% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about grill brands, neither Char-Griller nor Masterbuilt appeared in any of the four answers.

Among grill brands in the United States in September 2026

Who do people search for more?

Char-Griller, about 83% more searches than Masterbuilt

Char-Griller 12.1K searchesMasterbuilt 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Char-Griller in 0 of 4Masterbuilt in 0 of 4

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Char-Griller nor Masterbuilt showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. +4 more
  10. Char-Griller–
  11. +1 more
  12. Masterbuilt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Char-Griller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterbuilt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Char-Griller or Masterbuilt more popular in search?

This chart shows how often people search Google for Char-Griller and Masterbuilt by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Char-Griller and Masterbuilt among grill brands in the United States, by month

Share of searches by month for Char-Griller, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Char-Griller and Masterbuilt comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Masterbuilt took it in November 2025, Char-Griller took it in December 2025.
  • Across the 12 months ending September 2026, Char-Griller’s share of searches among grill brands in the United States moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, Masterbuilt’s share of searches among grill brands in the United States moved from 0.97% to 0.94%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for United States grill brands in September 2026?

0 changes

Neither Char-Griller nor Masterbuilt moved beyond provider rounding among grill brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Char-Griller’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Char-Griller

1 branded search term

  • char griller

Masterbuilt

1 branded search term

  • masterbuilt

How the Brand Demand Index is measured

Other head-to-heads among grill brands

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