Champion vs Marvin:Which is more popular?
In September 2026, Marvin had more branded searches than Champion among window replacement companies in the United States. Marvin had about 33,100 branded searches, while Champion had 9,900. Marvin made up 11.7% of all window replacement company searches we track, and Champion accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about window replacement companies, Champion appeared in three of the four answers and Marvin in two. Champion was mentioned before Marvin in every answer that named either.
Who do people search for more?
Marvin, about 3 searches for every 1 for Champion
Who does AI mention more?
Champion, mentioned in 3 of 4 answers, Marvin in 2
Who does AI recommend more?
Champion, named ahead of Marvin in 3 of 3 answers
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Top window replacement companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Champion was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Marvin was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Champion was listed before Marvin in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Renewal by Andersen1st
Pella2nd
Window World3rd- Champion4th
- Marvin5th
Window Nation–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pella4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Renewal by Andersen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Champion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Window World2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marvin2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Window Nation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about window replacement companies
4 answers
Asked ChatGPT
“Which window replacement company should I use in the US?”
Asked ChatGPT
“What are the best window replacement companies in the US?”
Asked ChatGPT
“What's the best window replacement company in the US for energy-efficient windows?”
Searched Google, AI Overview
“window replacement companies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best replacement windows”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Champion or Marvin more popular in search?
This chart shows how often people search Google for Champion and Marvin by name. Each line represents a brand's share of searches for all six window replacement companies we track, month by month, from searches in United States.
Share of searches by month for Marvin, Champion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pella | Renewal by Andersen | Window World | Marvin | Window Nation | Champion |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 27.5% | 15% | 10% | 8.2% | 4.5% |
| Nov 2025 | 32.8% | 29.3% | 16.1% | 10.7% | 7.2% | 3.9% |
| Dec 2025 | 34.5% | 27.3% | 14.9% | 12.2% | 8.2% | 3% |
| Jan 2026 | 29.9% | 30.9% | 16.9% | 11.3% | 7.6% | 3.4% |
| Feb 2026 | 32.8% | 29.3% | 16% | 10.7% | 7.2% | 3.9% |
| Mar 2026 | 32.8% | 29.2% | 16.1% | 10.8% | 7.2% | 3.9% |
| Apr 2026 | 34.8% | 25.5% | 17% | 11.4% | 6.2% | 5.1% |
| May 2026 | 34.9% | 27.6% | 15.1% | 12.4% | 5.5% | 4.5% |
| Jun 2026 | 34.3% | 29% | 15.9% | 10.6% | 7.1% | 3.2% |
| Jul 2026 | 31.1% | 30.1% | 16.4% | 11% | 7.4% | 4% |
| Aug 2026 | 34.1% | 28.8% | 15.7% | 10.5% | 7.1% | 3.8% |
| Sep 2026 | 33.2% | 26.2% | 17.5% | 11.7% | 7.9% | 3.5% |
How has the Champion and Marvin comparison changed over the last 12 months?
3 findings
- Marvin was ahead of Champion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Champion’s share of searches among window replacement companies in the United States moved from 4.5% to 3.5%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Marvin’s share of searches among window replacement companies in the United States moved from 10% to 11.7%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States window replacement companies in September 2026?
2 changes
In September 2026, Marvin gained share of searches among window replacement companies in the United States, from 10.5% to 11.7%.
Estimated monthly branded searches for Champion in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Champion’s and Marvin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among window replacement companies
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