Brandwave

Pella vs Window World:Which is more popular?

In September 2026, Pella had more branded searches than Window World among window replacement companies in the United States. Pella had about 93,600 branded searches, while Window World had 49,500. Pella made up 33.2% of all window replacement company searches we track, and Window World accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about window replacement companies, Pella appeared in all four answers and Window World in two. Pella and Window World were each mentioned first in two of the four answers.

Among window replacement companies in the United States in September 2026

Who do people search for more?

Pella, about 89% more searches than Window World

Pella 93.6K searchesWindow World 49.5K searches

Who does AI mention more?

Pella, mentioned in every answer we collected

Pella in 4 of 4Window World in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Pella first in 2Window World first in 2

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Top window replacement companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pella appeared in all four answers. Window World was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pella and Window World were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Renewal by Andersen1st
  2. Pella2nd
  3. Window World3rd
  4. Champion4th
  5. Marvin5th
  6. Window Nation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pella4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Renewal by Andersen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Champion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Window World2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marvin2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Window Nation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about window replacement companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Pella or Window World more popular in search?

This chart shows how often people search Google for Pella and Window World by name. Each line represents a brand's share of searches for all six window replacement companies we track, month by month, from searches in United States.

Pella and Window World among window replacement companies in the United States, by month

Share of searches by month for Pella, Window World. The figures are in the table below the chart.

View monthly share of searches table
MonthPellaRenewal by AndersenWindow WorldMarvinWindow NationChampion
Oct 202534.7%27.5%15%10%8.2%4.5%
Nov 202532.8%29.3%16.1%10.7%7.2%3.9%
Dec 202534.5%27.3%14.9%12.2%8.2%3%
Jan 202629.9%30.9%16.9%11.3%7.6%3.4%
Feb 202632.8%29.3%16%10.7%7.2%3.9%
Mar 202632.8%29.2%16.1%10.8%7.2%3.9%
Apr 202634.8%25.5%17%11.4%6.2%5.1%
May 202634.9%27.6%15.1%12.4%5.5%4.5%
Jun 202634.3%29%15.9%10.6%7.1%3.2%
Jul 202631.1%30.1%16.4%11%7.4%4%
Aug 202634.1%28.8%15.7%10.5%7.1%3.8%
Sep 202633.2%26.2%17.5%11.7%7.9%3.5%

How has the Pella and Window World comparison changed over the last 12 months?

3 findings

How did search popularity change for United States window replacement companies in September 2026?

2 changes
  1. In September 2026, Window World gained share of searches among window replacement companies in the United States, from 15.7% to 17.5%.

  2. In September 2026, Pella lost share of searches among window replacement companies in the United States, from 34.1% to 33.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pella’s and Window World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pella

2 branded search terms

  • pella
  • pella windows

Window World

1 branded search term

  • window world

How the Brand Demand Index is measured

Other head-to-heads among window replacement companies

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