Brandwave

How popular isChampion in search?

In September 2026, people searched for Champion by name about 9,900 times in the United States, a 33.1% decrease from the previous year. These searches made up 3.5% of all United States window replacement company searches, placing Champion sixth out of six companies.

Share of searches, September 2026
  1. Pella33.2%
  2. Renewal by Andersen26.2%
  3. Window World17.5%
  4. Marvin11.7%
  5. Window Nation7.9%
  6. Champion3.5%
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Which window replacement companies compete with Champion?

Champion against window replacement companies in the United States, by month

Share of searches by month for Pella, Renewal by Andersen, Window World, Marvin, Window Nation, Champion. The figures are in the table below the chart.

View monthly share of searches table
MonthPellaRenewal by AndersenWindow WorldMarvinWindow NationChampion
Oct 202534.7%27.5%15%10%8.2%4.5%
Nov 202532.8%29.3%16.1%10.7%7.2%3.9%
Dec 202534.5%27.3%14.9%12.2%8.2%3%
Jan 202629.9%30.9%16.9%11.3%7.6%3.4%
Feb 202632.8%29.3%16%10.7%7.2%3.9%
Mar 202632.8%29.2%16.1%10.8%7.2%3.9%
Apr 202634.8%25.5%17%11.4%6.2%5.1%
May 202634.9%27.6%15.1%12.4%5.5%4.5%
Jun 202634.3%29%15.9%10.6%7.1%3.2%
Jul 202631.1%30.1%16.4%11%7.4%4%
Aug 202634.1%28.8%15.7%10.5%7.1%3.8%
Sep 202633.2%26.2%17.5%11.7%7.9%3.5%
  1. 1.Pella

    33.2%

    Held 1st. 93.6K estimated branded searches, -12.6% vs prior month. Share -0.9 points.

  2. Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Marvin

    11.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Champion

    3.5%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Champion and its closest rivals

Every comparison with Champion

5 comparisons

How has branded search demand for Champion changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Champion in the United States fell from 14.8K to 9.9K.
  • Across the 12 months ending September 2026, Champion’s share of searches among window replacement companies in the United States decreased from 4.5% to 3.5%.
  • Across the 12 months ending September 2026, Champion’s share of searches among window replacement companies in the United States peaked at 5.1% in April 2026 and was lowest at 3% in December 2025.

How did search popularity change for United States window replacement companies in September 2026?

6 changes
  1. In September 2026, Window World gained share of searches among window replacement companies in the United States, from 15.7% to 17.5%.

  2. In September 2026, Marvin gained share of searches among window replacement companies in the United States, from 10.5% to 11.7%.

  3. In September 2026, Window Nation gained share of searches among window replacement companies in the United States, from 7.1% to 7.9%.

  4. In September 2026, Renewal by Andersen lost share of searches among window replacement companies in the United States, from 28.8% to 26.2%.

  5. In September 2026, Pella lost share of searches among window replacement companies in the United States, from 34.1% to 33.2%.

  6. Estimated monthly branded searches for Champion in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are Champion’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Champion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • champion windows

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How the Brand Demand Index is measured

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Is Champion your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.