Brandwave

How popular isPella?

In September 2026, people searched for Pella by name about 93,600 times in the United States, an 18.3% decrease from the previous year. These searches made up 33.2% of all United States window replacement company searches, placing Pella first out of six companies. When we asked both ChatGPT and Google AI Overviews about window replacement companies, Pella appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Pella is the most searched of 6 competitors and the second most recommended in AI answers.

  1. PellaShare of searches 33.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Renewal by AndersenShare of searches 26.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Window WorldShare of searches 17.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. MarvinShare of searches 11.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Window NationShare of searches 7.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

Pella website (opens in a new tab)

Follow Pella and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top window replacement companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pella appeared in all four answers. Pella is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Renewal by Andersen1st
  2. Pella2nd
  3. Window World3rd
  4. Champion4th
  5. Marvin5th
  6. Window Nation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pella4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Renewal by Andersen4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Champion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Window World2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marvin2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Window Nation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about window replacement companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which window replacement companies compete with Pella?

Pella against window replacement companies in the United States, by month

Share of searches by month for Pella, Renewal by Andersen, Window World, Marvin, Window Nation, Champion. The figures are in the table below the chart.

View monthly share of searches table
MonthPellaRenewal by AndersenWindow WorldMarvinWindow NationChampion
Oct 202534.7%27.5%15%10%8.2%4.5%
Nov 202532.8%29.3%16.1%10.7%7.2%3.9%
Dec 202534.5%27.3%14.9%12.2%8.2%3%
Jan 202629.9%30.9%16.9%11.3%7.6%3.4%
Feb 202632.8%29.3%16%10.7%7.2%3.9%
Mar 202632.8%29.2%16.1%10.8%7.2%3.9%
Apr 202634.8%25.5%17%11.4%6.2%5.1%
May 202634.9%27.6%15.1%12.4%5.5%4.5%
Jun 202634.3%29%15.9%10.6%7.1%3.2%
Jul 202631.1%30.1%16.4%11%7.4%4%
Aug 202634.1%28.8%15.7%10.5%7.1%3.8%
Sep 202633.2%26.2%17.5%11.7%7.9%3.5%

  1. 1.Pella

    33.2%

    Held 1st. 93.6K estimated branded searches, -12.6% vs prior month. Share -0.9 points.

  2. 2.Renewal by Andersen

    26.2%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Window World

    17.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Marvin

    11.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  5. 5.Window Nation

    7.9%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Champion

    3.5%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare popularity between Pella and its closest rivals

Every comparison with Pella

5 comparisons

How has branded search demand for Pella changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pella in the United States fell from 115K to 93.6K.
  • Across the 12 months ending September 2026, Pella’s share of searches among window replacement companies in the United States decreased from 34.7% to 33.2%.
  • Across the 12 months ending September 2026, Pella’s share of searches among window replacement companies in the United States peaked at 34.9% in May 2026 and was lowest at 29.9% in January 2026.

How did search popularity change for United States window replacement companies in September 2026?

6 changes

  1. In September 2026, Window World gained share of searches among window replacement companies in the United States, from 15.7% to 17.5%.

  2. In September 2026, Marvin gained share of searches among window replacement companies in the United States, from 10.5% to 11.7%.

  3. In September 2026, Window Nation gained share of searches among window replacement companies in the United States, from 7.1% to 7.9%.

  4. In September 2026, Renewal by Andersen lost share of searches among window replacement companies in the United States, from 28.8% to 26.2%.

  5. In September 2026, Pella lost share of searches among window replacement companies in the United States, from 34.1% to 33.2%.

  6. Estimated monthly branded searches for Champion in the United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are Pella’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pella’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pella
  • pella windows

Do you work for Pella? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Pella your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free