Brandwave

Cerebelly vs Earth's Best:Which is more popular?

In September 2026, Cerebelly had more branded searches than Earth's Best among baby food brands in the United States. Cerebelly had about 6,600 branded searches, while Earth's Best had 3,600. Cerebelly made up 3.3% of all baby food brand searches we track, and Earth's Best accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about baby food brands, Earth's Best appeared in two of the five answers and Cerebelly in one. Cerebelly and Earth's Best were each mentioned first in one of the two answers that named either.

Among baby food brands in the United States in September 2026

Who do people search for more?

Cerebelly, about 83% more searches than Earth's Best

Cerebelly 6.6K searchesEarth's Best 3.6K searches

Who does AI mention more?

Earth's Best, mentioned in 2 of 5 answers, Cerebelly in 1

Earth's Best in 2 of 5Cerebelly in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Cerebelly first in 1Earth's Best first in 1

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Top baby food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earth's Best was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cerebelly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cerebelly and Earth's Best were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gerber1st
  2. Little Spoon2nd
  3. Serenity Kids3rd
  4. Earth's Best4th
  5. Once Upon a Farm5th
  6. Beech-Nut6th
  7. Cerebelly7th
  8. Plum Organics8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Serenity Kids4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Spoon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Once Upon a Farm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerber3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earth's Best2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beech-Nut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cerebelly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plum Organics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about baby food brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Cerebelly or Earth's Best more popular in search?

This chart shows how often people search Google for Cerebelly and Earth's Best by name. Each line represents a brand's share of searches for all eight baby food brands we track, month by month, from searches in United States.

Cerebelly and Earth's Best among baby food brands in the United States, by month

Share of searches by month for Cerebelly, Earth's Best. The figures are in the table below the chart.

View monthly share of searches table
MonthLittle SpoonOnce Upon a FarmGerberBeech-NutSerenity KidsCerebellyEarth's BestPlum Organics
Oct 202535.4%35.4%13%5.8%4.7%3.2%1.7%0.74%
Nov 202535.4%35.4%13%5.8%4.7%3.2%1.7%0.91%
Dec 202536.3%29.6%16.2%7.3%4.9%3.2%1.8%0.78%
Jan 202643%28.9%12.9%5.8%4.7%2.6%1.4%0.63%
Feb 202629.8%44.4%13.3%4.9%4%2.2%0.95%0.53%
Mar 202643%28.9%12.9%5.8%4.7%2.6%1.4%0.63%
Apr 202640.6%27.2%14.9%6.6%5.4%3%1.6%0.72%
May 202643.1%23.6%15.8%7.1%5.8%2.6%1.4%0.76%
Jun 202644.9%24.6%13.5%7.3%4.9%2.7%1.4%0.65%
Jul 202642.1%23%18.9%6.9%4.6%2.5%1.4%0.61%
Aug 202640%26.7%17.9%6.5%4.4%2.4%1.6%0.57%
Sep 202645.6%24.9%11.2%7.5%5%3.3%1.8%0.66%

How has the Cerebelly and Earth's Best comparison changed over the last 12 months?

3 findings

How did search popularity change for United States baby food brands in September 2026?

2 changes
  1. In September 2026, Cerebelly gained share of searches among baby food brands in the United States, from 2.4% to 3.3%.

  2. Estimated monthly branded searches for Earth's Best in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cerebelly’s and Earth's Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cerebelly

1 branded search term

  • cerebelly

Earth's Best

1 branded search term

  • earth's best

How the Brand Demand Index is measured

Other head-to-heads among baby food brands

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