CeraVe vs Isntree:Which is more popular?
In September 2026, CeraVe had more branded searches than Isntree among sunscreen brands in the United States. CeraVe had about 14,800 branded searches, while Isntree had 2,400. CeraVe made up 4.5% of all sunscreen brand searches we track, and Isntree accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, CeraVe appeared in three of the five answers and Isntree in none.
Who do people search for more?
CeraVe, about 6 searches for every 1 for Isntree
Who does AI mention more?
CeraVe, mentioned in 3 of 5 answers, Isntree in 0
Who does AI recommend more?
CeraVe, the only one of the two named
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Top sunscreen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Isntree did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isntree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunscreen brands
5 answers
Asked ChatGPT
“Which sunscreen should I buy?”
Asked ChatGPT
“What are the best sunscreen brands?”
Asked ChatGPT
“What is the best sunscreen for your face?”
Searched Google, AI Overview
“sunscreen”
Searched Google, AI Overview
“sunscreen for face”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is CeraVe or Isntree more popular in search?
This chart shows how often people search Google for CeraVe and Isntree by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.
Share of searches by month for CeraVe, Isntree. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beauty of Joseon | La Roche-Posay | Banana Boat | EltaMD | Supergoop! | Blue Lizard | Sun Bum | Neutrogena | CeraVe | Coppertone | Hawaiian Tropic | Australian Gold | Aveeno | Isntree |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 13.8% | 20.6% | 13.8% | 11.3% | 2.2% | 6.2% | 5% | 3.4% | 2.8% | 1.5% | 0.65% | 0.99% | 0.99% |
| Nov 2025 | 24% | 13.1% | 10.7% | 16% | 16% | 1.7% | 5.9% | 3.9% | 3.2% | 1.7% | 1.4% | 0.52% | 0.78% | 0.94% |
| Dec 2025 | 21% | 14.1% | 14.1% | 14.1% | 14.1% | 2.8% | 6.3% | 4.2% | 3.4% | 1.9% | 1.9% | 0.56% | 0.83% | 0.83% |
| Jan 2026 | 19.8% | 13.2% | 13.2% | 13.2% | 13.2% | 4% | 7.3% | 4.8% | 4% | 2.2% | 2.6% | 0.78% | 0.78% | 0.95% |
| Feb 2026 | 18.4% | 15% | 15% | 12.3% | 12.3% | 3.7% | 6.7% | 4.5% | 4.5% | 2% | 3% | 0.88% | 0.88% | 0.88% |
| Mar 2026 | 16.5% | 13.5% | 11% | 11% | 13.5% | 6% | 9% | 6% | 4% | 1.8% | 4% | 1.5% | 0.98% | 0.98% |
| Apr 2026 | 16.3% | 13.3% | 10.9% | 10.9% | 13.3% | 7.3% | 8.9% | 6% | 4.9% | 1.8% | 3.3% | 1.2% | 1.2% | 0.97% |
| May 2026 | 12.6% | 12.6% | 10.3% | 8.4% | 18.8% | 10.3% | 8.4% | 5.7% | 4.6% | 1.4% | 3.8% | 1.4% | 0.92% | 0.61% |
| Jun 2026 | 14.4% | 14.4% | 9.7% | 7.9% | 9.7% | 14.4% | 9.7% | 6.5% | 4.3% | 1.6% | 3.6% | 1.9% | 1.1% | 0.58% |
| Jul 2026 | 14.6% | 14.6% | 11.9% | 8% | 9.7% | 14.6% | 8% | 6.5% | 4.4% | 1.9% | 2.9% | 1.6% | 0.87% | 0.58% |
| Aug 2026 | 16.2% | 16.2% | 13.3% | 10.9% | 8.9% | 8.9% | 7.3% | 7.3% | 4% | 1.8% | 2.2% | 1.2% | 0.97% | 0.97% |
| Sep 2026 | 18.4% | 15% | 12.3% | 12.3% | 12.3% | 6.7% | 6.7% | 5.5% | 4.5% | 2% | 1.6% | 0.88% | 0.88% | 0.73% |
CeraVe sells other things too, so only its searches that name this product count here, like “cerave sunscreen”.
How has the CeraVe and Isntree comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Isntree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among sunscreen brands in the United States moved from 3.4% to 4.5%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Isntree’s share of searches among sunscreen brands in the United States moved from 0.99% to 0.73%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United States sunscreen brands in September 2026?
2 changes
In September 2026, CeraVe gained share of searches among sunscreen brands in the United States, from 4% to 4.5%.
Estimated monthly branded searches for Isntree in the United States fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Isntree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sunscreen brands
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