Cartier vs Mejuri:Which is more popular?
In September 2026, Mejuri had more branded searches than Cartier among jewelry brands in the United States. Mejuri had about 201,000 branded searches, while Cartier had 14,800. Mejuri made up 6.1% of all jewelry brand searches we track, and Cartier accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Mejuri appeared in all three answers and Cartier in two. Mejuri was mentioned before Cartier in two out of three answers.
Who do people search for more?
Mejuri, about 14 searches for every 1 for Cartier
Who does AI mention more?
Mejuri, mentioned in every answer we collected
Who does AI recommend more?
Mejuri, named ahead of Cartier in 2 of 3 answers
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Top jewelry brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Mejuri appeared in all three answers. Cartier was mentioned in two out of three: in two of the three ChatGPT answers. Mejuri was listed before Cartier in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mejuri1st
Quince2nd
Catbird3rd
Cartier4th
Tiffany & Co.5th
David Yurman6th
Swarovski7th
Monica Vinader8th
Gorjana9th
Ana Luisa10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mejuri3 of 3Named in 3 of 3 ChatGPT answers
- Catbird3 of 3Named in 3 of 3 ChatGPT answers
- David Yurman2 of 3Named in 2 of 3 ChatGPT answers
Pandora2 of 3Named in 2 of 3 ChatGPT answers- Cartier2 of 3Named in 2 of 3 ChatGPT answers
- Quince2 of 3Named in 2 of 3 ChatGPT answers
- Gorjana1 of 3Named in 1 of 3 ChatGPT answers
- Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
- Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
- Tiffany & Co.1 of 3Named in 1 of 3 ChatGPT answers
See every answer about jewelry brands
3 answers
Asked ChatGPT
“Which jewelry brands are worth buying?”
Asked ChatGPT
“What are the best jewelry brands?”
Asked ChatGPT
“What are the best gold jewelry brands that won’t tarnish?”
Searched Google, AI Overview
“jewelry”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gold jewelry”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Cartier or Mejuri more popular in search?
This chart shows how often people search Google for Cartier and Mejuri by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.
Share of searches by month for Mejuri, Cartier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kendra Scott | James Avery | David Yurman | Pandora | Evry Jewels | Gorjana | Mejuri | Alex and Ani | Ana Luisa | Monica Vinader | Tiffany & Co. | Cartier | Catbird | Quince | Swarovski |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 17.6% | 11.8% | 11.8% | 6.4% | 6.4% | 6.4% | 1.6% | 0.87% | 0.71% | 1.6% | 1.3% | 0.47% | 0.32% | 0.58% |
| Nov 2025 | 29.4% | 16% | 8.8% | 16% | 13.1% | 4.8% | 5.9% | 1.4% | 0.79% | 0.79% | 0.97% | 0.79% | 0.43% | 0.19% | 0.36% |
| Dec 2025 | 23% | 23% | 12.6% | 18.8% | 5.7% | 5.7% | 4.6% | 2.1% | 0.76% | 0.62% | 1.1% | 0.93% | 0.51% | 0.19% | 0.51% |
| Jan 2026 | 23.5% | 23.5% | 12.9% | 15.8% | 5.8% | 5.8% | 5.8% | 1.7% | 0.78% | 0.64% | 1.2% | 1.2% | 0.52% | 0.28% | 0.52% |
| Feb 2026 | 21.4% | 26% | 11.7% | 17.5% | 5.2% | 5.2% | 6.4% | 1.6% | 0.86% | 0.58% | 1.1% | 1.3% | 0.47% | 0.31% | 0.47% |
| Mar 2026 | 25% | 20.4% | 13.7% | 13.7% | 7.5% | 6.1% | 6.1% | 1.8% | 1% | 0.82% | 1.2% | 1.2% | 0.55% | 0.37% | 0.55% |
| Apr 2026 | 22.1% | 22.1% | 14.8% | 12.1% | 8.1% | 6.6% | 6.6% | 2.4% | 0.89% | 0.73% | 1.1% | 1.1% | 0.6% | 0.4% | 0.49% |
| May 2026 | 22.5% | 22.5% | 12.4% | 18.5% | 4.5% | 6.8% | 5.5% | 2.5% | 0.91% | 0.61% | 0.91% | 1.1% | 0.5% | 0.33% | 0.5% |
| Jun 2026 | 20.5% | 20.5% | 13.7% | 16.7% | 6.1% | 7.5% | 6.1% | 2.8% | 1% | 1% | 1.5% | 1% | 0.55% | 0.37% | 0.68% |
| Jul 2026 | 21.7% | 26.4% | 11.9% | 14.5% | 6.5% | 6.5% | 5.3% | 2.4% | 0.87% | 0.72% | 0.59% | 1.1% | 0.59% | 0.39% | 0.59% |
| Aug 2026 | 23.6% | 19.3% | 12.9% | 15.8% | 7.1% | 7.1% | 7.1% | 2.6% | 0.95% | 0.64% | 0.78% | 0.78% | 0.52% | 0.42% | 0.52% |
| Sep 2026 | 24.9% | 20.4% | 13.6% | 13.6% | 7.4% | 7.4% | 6.1% | 2.7% | 1% | 0.67% | 0.67% | 0.45% | 0.45% | 0.37% | 0.24% |
How has the Cartier and Mejuri comparison changed over the last 12 months?
3 findings
- Mejuri was ahead of Cartier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cartier’s share of searches among jewelry brands in the United States moved from 1.3% to 0.45%, and its estimated monthly branded searches moved from 49.5K to 14.8K.
- Across the 12 months ending September 2026, Mejuri’s share of searches among jewelry brands in the United States moved from 6.4% to 6.1%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for United States jewelry brands in September 2026?
2 changes
In September 2026, Mejuri lost share of searches among jewelry brands in the United States, from 7.1% to 6.1%.
In September 2026, Cartier fell from 10th to 12th among jewelry brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cartier’s and Mejuri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jewelry brands
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