Brandwave

Cartier vs James Avery:Which is more popular?

In September 2026, James Avery had more branded searches than Cartier among jewelry brands in the United States. James Avery had about 673,000 branded searches, while Cartier had 14,800. James Avery made up 20.4% of all jewelry brand searches we track, and Cartier accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Cartier appeared in two of the three answers and James Avery in none.

Among jewelry brands in the United States in September 2026

Who do people search for more?

James Avery, about 45 searches for every 1 for Cartier

James Avery 673K searchesCartier 14.8K searches

Who does AI mention more?

Cartier, mentioned in 2 of 3 answers, James Avery in 0

Cartier in 2 of 3James Avery in 0 of 3

Who does AI recommend more?

Cartier, the only one of the two named

Cartier first in 2James Avery never named

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Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Cartier was mentioned in two out of three: in two of the three ChatGPT answers. James Avery did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. +3 more
  11. James Avery–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • James Avery0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Cartier or James Avery more popular in search?

This chart shows how often people search Google for Cartier and James Avery by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Cartier and James Avery among jewelry brands in the United States, by month

Share of searches by month for James Avery, Cartier. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

How has the Cartier and James Avery comparison changed over the last 12 months?

3 findings

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.

  2. In September 2026, Cartier fell from 10th to 12th among jewelry brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cartier’s and James Avery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cartier

1 branded search term

  • cartier jewelry

James Avery

1 branded search term

  • james avery

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

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