Brandwave

Caraway vs Le Creuset:Which is more popular?

In September 2026, Le Creuset had more branded searches than Caraway among cookware brands in the United States. Le Creuset had about 368,000 branded searches, while Caraway had 49,500. Le Creuset made up 39.4% of all cookware brand searches we track, and Caraway accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about cookware brands, Le Creuset appeared in two of the five answers and Caraway in one. Le Creuset was mentioned before Caraway in two out of three answers that named either.

Among cookware brands in the United States in September 2026

Who do people search for more?

Le Creuset, about 7 searches for every 1 for Caraway

Le Creuset 368K searchesCaraway 49.5K searches

Who does AI mention more?

Le Creuset, mentioned in 2 of 5 answers, Caraway in 1

Le Creuset in 2 of 5Caraway in 1 of 5

Who does AI recommend more?

Le Creuset, named ahead of Caraway in 2 of 3 answers

Le Creuset first in 2Caraway first in 1

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caraway was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Le Creuset was listed before Caraway in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Le Creuset2nd
  3. All-Clad3rd
  4. Made In4th
  5. GreenPan5th
  6. Caraway6th
  7. Lodge7th
  8. Our Place8th
  9. Tefal9th
  10. Staub10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Caraway or Le Creuset more popular in search?

This chart shows how often people search Google for Caraway and Le Creuset by name. Each line represents a brand's share of searches for all 15 cookware brands we track, month by month, from searches in United States.

Caraway and Le Creuset among cookware brands in the United States, by month

Share of searches by month for Le Creuset, Caraway. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladAll-CladLodgeMade InCarawayStaubZWILLINGCalphalonGreenPanOur PlaceTefalCuisinartScanpande Buyer
Oct 202533.5%22.4%8.2%6.7%5.5%5.5%4.5%3.7%2.5%2.5%2%0.9%0.93%0.6%0.4%
Nov 202528.8%28.8%8.6%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.63%0.66%0.52%0.35%
Dec 202535.4%23.6%7.1%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.64%0.75%0.52%0.35%
Jan 202634.1%18.6%8.3%6.8%6.8%6.8%4.6%3.7%2.5%3.1%1.7%0.92%0.95%0.61%0.41%
Feb 202636.9%20.2%7.4%6.1%6.1%6.1%4.1%3.3%2.7%2.7%1.5%0.99%0.9%0.66%0.36%
Mar 202635%19.2%8.6%7%5.8%5.8%3.9%3.9%3.2%2.6%1.7%1.2%1%0.77%0.42%
Apr 202630.4%20.4%9.1%9.1%5%6.1%4.1%4.1%3.3%2.7%2.2%1.2%0.9%0.81%0.44%
May 202628.2%23.1%8.5%8.5%6.9%5.7%3.8%3.8%3.1%3.1%2.1%1.1%0.84%0.76%0.5%
Jun 202633.8%18.5%8.3%8.3%5.6%5.6%3.7%4.5%3%3%2%1.4%1%0.74%0.49%
Jul 202633.4%18.3%8.2%8.2%5.5%6.7%3.7%4.5%3%3%2%1.3%0.99%0.73%0.49%
Aug 202634.2%18.7%8.4%8.4%5.6%5.6%3.8%4.6%2.5%2.5%1.7%1.4%1%1.1%0.41%
Sep 202639.4%17.7%7.9%6.5%6.5%5.3%3.5%3.5%2.4%2.4%1.6%1.3%0.86%0.71%0.39%

How has the Caraway and Le Creuset comparison changed over the last 12 months?

3 findings

How did search popularity change for United States cookware brands in September 2026?

3 changes

  1. In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches.

  2. In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%.

  3. Estimated monthly branded searches for Caraway in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Caraway’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caraway

1 branded search term

  • caraway cookware

Le Creuset

1 branded search term

  • le creuset

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

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