Capital One vs Citi:Which is searched more in the United States?
In September 2026, Capital One had more branded searches than Citi among banks in the United States. Capital One had about 9.1 million branded searches, while Citi had 2.7 million. Capital One made up 19.2% of all bank searches we track, and Citi accounted for 5.7%.
Follow Capital One vs Citi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Capital One or Citi more popular in search?
Compare the banks people in the US open checking and savings accounts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Capital One, Citi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wells Fargo | Capital One | Bank of America | Chase | PNC Bank | U.S. Bank | Citi | Truist | Ally Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 16.1% | 19.6% | 16.1% | 8.6% | 5.9% | 4.8% | 4% | 0.79% |
| Nov 2025 | 22.4% | 18.5% | 18.5% | 15.1% | 8% | 6.8% | 5.5% | 4.5% | 0.74% |
| Dec 2025 | 24.1% | 16.2% | 19.6% | 16.2% | 8.6% | 5.9% | 4.8% | 4% | 0.65% |
| Jan 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| Feb 2026 | 22.3% | 18.4% | 18.4% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.74% |
| Mar 2026 | 24.3% | 16.3% | 19.8% | 16.3% | 7.6% | 6% | 4.9% | 4% | 0.8% |
| Apr 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| May 2026 | 21.8% | 17.9% | 17.9% | 17.9% | 8.3% | 5.4% | 5.4% | 4.4% | 0.88% |
| Jun 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Jul 2026 | 22.3% | 18.3% | 18.3% | 15% | 9.7% | 5.5% | 5.5% | 4.5% | 0.9% |
| Aug 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Sep 2026 | 23.3% | 19.2% | 15.7% | 15.7% | 8.9% | 7% | 5.7% | 3.8% | 0.77% |
How has the Capital One and Citi comparison changed over the last 12 months?
3 findings
- Capital One was ahead of Citi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capital One’s share of searches among banks in the United States moved from 16.1% to 19.2%, and its estimated monthly branded searches held steady at 9.1M.
- Across the 12 months ending September 2026, Citi’s share of searches among banks in the United States moved from 4.8% to 5.7%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for United States banks in September 2026?
1 change
In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Capital One’s and Citi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capital One
1 branded search term
- capital one
Citi
2 branded search terms
- citi bank
- citibank
Other head-to-heads among banks
Wells Fargo vs Capital One: compare search popularity
Wells Fargo vs Bank of America: compare search popularity
Wells Fargo vs Chase: compare search popularity
Wells Fargo vs PNC Bank: compare search popularity- Capital One vs Bank of America: compare search popularity
- Capital One vs Chase: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.