Camp Chef vs Masterbuilt:Which is more popular?
In September 2026, Masterbuilt had more branded searches than Camp Chef among grill brands in the United States. Masterbuilt had about 6,600 branded searches, while Camp Chef had 1,600. Masterbuilt made up 0.94% of all grill brand searches we track, and Camp Chef accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about grill brands, Camp Chef appeared in one of the four answers and Masterbuilt in none.
Who do people search for more?
Masterbuilt, about 4 searches for every 1 for Camp Chef
Who does AI mention more?
Camp Chef, mentioned in 1 of 4 answers, Masterbuilt in 0
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Top grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Camp Chef was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Masterbuilt did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Traeger2nd
Pit Boss3rd
Z Grills4th
Napoleon5th
Recteq6th
Kamado Joe7th
Blackstone8th- Camp Chef9th
- +5 more
- Masterbuilt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Masterbuilt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about grill brands
4 answers
Asked ChatGPT
“Which grill should I buy?”
Asked ChatGPT
“What are the best grill brands?”
Asked ChatGPT
“What is the best pellet grill?”
Searched Google, AI Overview
“grill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pellet grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Camp Chef or Masterbuilt more popular in search?
This chart shows how often people search Google for Camp Chef and Masterbuilt by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.
Share of searches by month for Masterbuilt, Camp Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Weber | Blackstone | Big Green Egg | Recteq | Napoleon | Kamado Joe | Nexgrill | Z Grills | Char-Broil | Pit Boss | Char-Griller | Oklahoma Joe's | Masterbuilt | Camp Chef |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 19.8% | 24.3% | 7.3% | 6% | 3.3% | 2.7% | 2.2% | 4% | 1.8% | 2.7% | 1.8% | 0.97% | 0.97% | 0.24% |
| Nov 2025 | 28.7% | 17.6% | 17.6% | 7.9% | 7.9% | 2.9% | 2.9% | 1.6% | 5.3% | 1.3% | 2.4% | 1.3% | 1.1% | 1.6% | 0.2% |
| Dec 2025 | 25.3% | 19% | 23.2% | 7% | 7% | 2.6% | 3.1% | 1.7% | 3.8% | 1.1% | 2.6% | 1.4% | 0.93% | 1.1% | 0.18% |
| Jan 2026 | 22.4% | 22.5% | 22.5% | 6.7% | 6.7% | 3% | 3% | 2% | 3.7% | 1.3% | 2% | 1.6% | 1.1% | 1.1% | 0.17% |
| Feb 2026 | 22.4% | 22.5% | 22.5% | 6.8% | 5.5% | 3.7% | 2.5% | 2.5% | 3.7% | 1.7% | 2% | 1.7% | 1.4% | 1.1% | 0.17% |
| Mar 2026 | 18% | 27% | 22% | 5.4% | 5.4% | 4.4% | 2.4% | 3% | 3% | 2.4% | 2.4% | 2% | 1.3% | 0.89% | 0.21% |
| Apr 2026 | 18% | 27.1% | 22.1% | 5.4% | 5.4% | 5.4% | 2.4% | 3% | 2.4% | 2% | 2.4% | 2% | 1.1% | 0.89% | 0.22% |
| May 2026 | 17.7% | 29.5% | 24.1% | 4.8% | 4.8% | 4% | 2.2% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 0.97% | 0.79% | 0.19% |
| Jun 2026 | 19.3% | 25.8% | 25.8% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 1.9% | 1.9% | 2.3% | 1.9% | 1% | 0.85% | 0.2% |
| Jul 2026 | 21.2% | 26.7% | 21.8% | 6.6% | 4.4% | 3.6% | 2.4% | 2.9% | 2.4% | 2% | 2.4% | 1.6% | 1.1% | 0.88% | 0.21% |
| Aug 2026 | 26.9% | 22.6% | 18.6% | 6.8% | 4.6% | 4.6% | 3% | 2.5% | 2.5% | 2% | 2% | 1.7% | 1.1% | 0.91% | 0.27% |
| Sep 2026 | 24.2% | 23.4% | 19.1% | 7% | 5.7% | 3.8% | 3.1% | 2.6% | 2.6% | 2.1% | 2.1% | 1.7% | 1.4% | 0.94% | 0.23% |
How has the Camp Chef and Masterbuilt comparison changed over the last 12 months?
3 findings
- Masterbuilt was ahead of Camp Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Camp Chef’s share of searches among grill brands in the United States moved from 0.24% to 0.23%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Masterbuilt’s share of searches among grill brands in the United States moved from 0.97% to 0.94%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for United States grill brands in September 2026?
0 changes
Neither Camp Chef nor Masterbuilt moved beyond provider rounding among grill brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Camp Chef’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Camp Chef
1 branded search term
- camp chef grill
Masterbuilt
1 branded search term
- masterbuilt
Other head-to-heads among grill brands
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