The California Wine Club vs SommSelect:Which is searched more in the United States?
In September 2026, SommSelect had more branded searches than The California Wine Club among wine clubs in the United States. SommSelect had about 720 branded searches, while The California Wine Club had 590. SommSelect made up 2.4% of all wine club searches we track, and The California Wine Club accounted for 1.9%.
Follow The California Wine Club vs SommSelect and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is The California Wine Club or SommSelect more popular in search?
Compare the wine clubs and subscriptions that deliver bottles to your door. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SommSelect, The California Wine Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naked Wines | Splash Wines | Laithwaites | Wine Access | Wine Insiders | Firstleaf | SommSelect | Vinebox | The California Wine Club | Plonk Wine Club | Gold Medal Wine Club |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 12.9% | 5.7% | 8.6% | 10.5% | 6.9% | 2.1% | 5.7% | 2.1% | 1.1% | 0.93% |
| Nov 2025 | 46.3% | 13.9% | 6.2% | 7.5% | 9.2% | 6.2% | 1.7% | 6.2% | 1.5% | 0.8% | 0.55% |
| Dec 2025 | 42.2% | 12.6% | 5.6% | 8.4% | 10.3% | 6.8% | 2.5% | 6.8% | 3% | 0.9% | 0.92% |
| Jan 2026 | 39.3% | 14.4% | 5.1% | 11.7% | 11.7% | 9.6% | 2.3% | 2.3% | 1.9% | 1% | 0.69% |
| Feb 2026 | 39.1% | 17.4% | 6.1% | 11.6% | 9.4% | 7.7% | 2.8% | 1.9% | 2.3% | 0.9% | 0.68% |
| Mar 2026 | 43.9% | 16% | 5.6% | 10.7% | 8.6% | 7.1% | 2.6% | 1.7% | 2.1% | 1% | 0.62% |
| Apr 2026 | 38.4% | 17.1% | 6% | 9.2% | 14% | 7.6% | 2.3% | 1.9% | 1.9% | 1.1% | 0.44% |
| May 2026 | 33.2% | 18.1% | 5.2% | 12.1% | 18.1% | 6.6% | 2% | 2% | 1.6% | 0.88% | 0.38% |
| Jun 2026 | 39.1% | 21.3% | 5.2% | 9.4% | 11.6% | 6.1% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jul 2026 | 39.3% | 21.4% | 5.2% | 9.4% | 11.7% | 6.2% | 2.3% | 1.3% | 1.9% | 0.91% | 0.36% |
| Aug 2026 | 38.5% | 21% | 6.1% | 9.2% | 11.5% | 6.1% | 2.3% | 1.9% | 1.9% | 1.1% | 0.45% |
| Sep 2026 | 32.7% | 21.8% | 11.9% | 9.6% | 9.6% | 6.3% | 2.4% | 2.4% | 1.9% | 1% | 0.46% |
How has the The California Wine Club and SommSelect comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: The California Wine Club took it in December 2025, SommSelect took it in January 2026.
- Across the 12 months ending September 2026, The California Wine Club’s share of searches among wine clubs in the United States moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, SommSelect’s share of searches among wine clubs in the United States moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for United States wine clubs in September 2026?
2 changes
In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States.
Estimated monthly branded searches for SommSelect in the United States fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The California Wine Club’s and SommSelect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The California Wine Club
1 branded search term
- california wine club
SommSelect
1 branded search term
- sommselect
Other head-to-heads among wine clubs
Naked Wines vs Splash Wines: compare search popularity
Naked Wines vs Laithwaites: compare search popularity
Naked Wines vs Wine Access: compare search popularity
Naked Wines vs Wine Insiders: compare search popularity- Splash Wines vs Laithwaites: compare search popularity
- Splash Wines vs Wine Access: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.