Cabela's vs Sitka:Which is searched more in United States?
In September 2026, Cabela's had more branded searches than Sitka among hunting gear brands in United States. Cabela's was estimated to have 1.5M branded searches compared to Sitka’s 6.6K, and held a 75.9% Share of Search versus Sitka’s 0.33%.
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Which is more popular in search, Cabela's or Sitka?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cabela's, Sitka. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Bass Pro | Sitka | Browning |
|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 13% | 7.1% | 0.35% | 0.19% |
| Nov 2025 | 79.8% | 10.7% | 8.8% | 0.53% | 0.16% |
| Dec 2025 | 84.3% | 7.6% | 7.6% | 0.37% | 0.17% |
| Jan 2026 | 81.5% | 8.9% | 8.9% | 0.36% | 0.29% |
| Feb 2026 | 84.3% | 7.6% | 7.6% | 0.25% | 0.25% |
| Mar 2026 | 84.2% | 6.2% | 9.2% | 0.17% | 0.2% |
| Apr 2026 | 84.1% | 6.2% | 9.2% | 0.3% | 0.2% |
| May 2026 | 83% | 7.5% | 9.1% | 0.16% | 0.2% |
| Jun 2026 | 85.7% | 6.3% | 7.7% | 0.14% | 0.17% |
| Jul 2026 | 81.6% | 9% | 9% | 0.2% | 0.2% |
| Aug 2026 | 81.7% | 9% | 9% | 0.2% | 0.2% |
| Sep 2026 | 75.9% | 15.2% | 8.3% | 0.33% | 0.22% |
How has the Cabela's and Sitka comparison changed over the last 12 months?
3 findings
- Cabela's was ahead of Sitka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States moved from 79.3% to 75.9%, and its estimated monthly branded searches moved from 2.2M to 1.5M.
- Across the 12 months ending September 2026, Sitka’s estimated Share of Search among hunting gear brands in United States moved from 0.35% to 0.33%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for United States hunting gear brands in September 2026?
2 changes
In September 2026, Cabela's lost estimated Share of Search among hunting gear brands in United States, from 81.7% to 75.9%.
In September 2026, Sitka rose from 5th to 4th among hunting gear brands in United States.
Other head-to-heads among hunting gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Cabela's’ and Sitka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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