Brandwave

How popular isCabela's in search?

In September 2026, there were an estimated 1.5M branded searches for Cabela's in United States which is down 33% over the last 12 months. Cabela's holds 75.9% estimated Share of Search among United States hunting gear brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. Cabela's75.9%
  2. Kuiu15.2%
  3. Bass Pro8.3%
  4. Sitka0.33%
  5. Browning0.22%
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Which hunting gear brands compete with Cabela's?

Cabela's against hunting gear brands in United States, by month

Share of Search by month for Cabela's, Kuiu, Bass Pro. The figures are in the table below the chart.

View monthly share of search table
MonthCabela'sKuiuBass ProSitkaBrowning
Oct 202579.3%13%7.1%0.35%0.19%
Nov 202579.8%10.7%8.8%0.53%0.16%
Dec 202584.3%7.6%7.6%0.37%0.17%
Jan 202681.5%8.9%8.9%0.36%0.29%
Feb 202684.3%7.6%7.6%0.25%0.25%
Mar 202684.2%6.2%9.2%0.17%0.2%
Apr 202684.1%6.2%9.2%0.3%0.2%
May 202683%7.5%9.1%0.16%0.2%
Jun 202685.7%6.3%7.7%0.14%0.17%
Jul 202681.6%9%9%0.2%0.2%
Aug 202681.7%9%9%0.2%0.2%
Sep 202675.9%15.2%8.3%0.33%0.22%

  1. 1.Cabela's

    75.9%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -5.8 points.

  2. 2.Kuiu

    15.2%

    Moved from 3rd to 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +6.3 points.

  3. 3.Bass Pro

    8.3%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.

  4. 4.Sitka

    0.33%

    Moved from 5th to 4th. 6.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  5. 5.Browning

    0.22%

    Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cabela's and its closest rivals

Every comparison with Cabela's

How has branded search demand for Cabela's changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cabela's in United States fell from 2.2M to 1.5M.
  • Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States decreased from 79.3% to 75.9%.
  • Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States peaked at 85.7% in June 2026 and was lowest at 75.9% in September 2026.

How did search popularity change for United States hunting gear brands in September 2026?

  1. In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search.

  2. In September 2026, Cabela's lost estimated Share of Search among hunting gear brands in United States, from 81.7% to 75.9%.

  3. In September 2026, Bass Pro lost estimated Share of Search among hunting gear brands in United States, from 9% to 8.3%.

  4. In September 2026, Sitka rose from 5th to 4th among hunting gear brands in United States.

  5. In September 2026, Browning fell from 4th to 5th among hunting gear brands in United States.

How is Cabela's measured?

Brandwave collects information about searches that people make online using Cabela's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cabelas

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How the Brand Demand Index is measured

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