Brandwave

Bluevine vs Rapid Finance:Which is more popular in the United States?

In October 2026, Bluevine had more branded searches than Rapid Finance among small business lenders in the United States. Bluevine had about 74,000 branded searches, while Rapid Finance had 4,400. Bluevine made up 45.9% of all small business lender searches we track, and Rapid Finance accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about small business lenders, Bluevine appeared in four of the five answers and Rapid Finance in none.

Among small business lenders in the United States in October 2026

Who do people search for more?

Bluevine, about 17 searches for every 1 for Rapid Finance

Bluevine 74K searchesRapid Finance 4.4K searches

Who does AI mention more?

Bluevine, mentioned in 4 of 5 answers, Rapid Finance in 0

Bluevine in 4 of 5Rapid Finance in 0 of 5

Who does AI recommend more?

Bluevine, the only one of the two named

Bluevine first in 4Rapid Finance never named

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Top small business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bluevine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rapid Finance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bluevine1st
  2. Fundbox2nd
  3. Lendio3rd
  4. Credibly3rd
  5. OnDeck5th
  6. Headway Capital5th
  7. Fora Financial–
  8. Kapitus–
  9. National Funding–
  10. Rapid Finance–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bluevine4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fundbox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnDeck2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lendio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Credibly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Headway Capital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fora Financial0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapitus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • National Funding0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rapid Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about small business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Bluevine or Rapid Finance more popular in search?

This chart shows how often people search Google for Bluevine and Rapid Finance by name. Each line represents a brand's share of searches for all 12 small business lenders we track, month by month, from searches in United States.

Bluevine and Rapid Finance among small business lenders in the United States, by month

Share of searches by month for Bluevine, Rapid Finance. The figures are in the table below the chart.

View monthly share of searches table
MonthBluevineOnDeckFundboxLendioCrediblyFora FinancialHeadway CapitalKapitusNational FundingRapid FinanceBiz2CreditKabbage
Nov 202542.5%19%7.1%6.9%3.1%3.8%5.7%2.5%2%2.5%3.1%1.7%
Dec 202538.5%21.1%7.9%6.3%3.4%4.2%6.3%2.8%2.3%2.8%2.8%1.5%
Jan 202637.3%20.4%7.6%6.1%3.3%5%6.1%3.3%3.3%3.3%2.7%1.5%
Feb 202638.2%20.9%7.8%6.3%3.4%4.2%6.3%3.4%2.8%2.8%2.8%1.2%
Mar 202647.5%17.4%6.5%5.2%3.5%3.5%5.2%2.8%2.3%2.8%2.3%1%
Apr 202647.6%17.4%6.5%5.2%2.8%4.3%4.3%2.8%2.8%2.8%2.3%1%
May 202643.9%19.6%7.4%4.8%3.2%3.9%4.8%2.6%2.6%3.9%2.1%1.1%
Jun 202645.1%20.2%6.2%4.9%2.7%3.3%4%2.7%2.7%4.9%2.2%1.2%
Jul 202644.6%20%7.5%6%2.7%3.3%3.3%3.3%2.7%4%2.2%0.78%
Aug 202645.8%20.5%6.3%6.1%2.7%3.3%3.3%3.3%2.2%3.3%2.2%0.8%
Sep 202646.9%21%6.5%5.1%2.8%3.4%3.4%2.8%2.3%2.8%2.3%0.82%
Oct 202645.9%20.5%6.3%5%3.3%3.3%3.3%3.3%3.3%2.7%1.8%0.99%

How has branded search for Bluevine and Rapid Finance changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States small business lenders in October 2026?

3 changes

  1. In October 2026, National Funding overtook Rapid Finance and Biz2Credit to rank 9th among small business lenders in the United States, with 3.3% of the searches.

  2. In October 2026, Bluevine lost share of searches among small business lenders in the United States, from 46.9% to 45.9%.

  3. Rapid Finance’s share of searches among small business lenders in the United States has lost ground for 3 months in a row, from 4% to 2.7% in October 2026.

How are Bluevine’s and Rapid Finance’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bluevine’s and Rapid Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bluevine

1 branded search term

  • bluevine

Rapid Finance

1 branded search term

  • rapid finance

How the Brand Demand Index is measured

Other head-to-heads among small business lenders

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