Black+Decker vs RIDGID:Which is more popular?
In September 2026, Black+Decker and RIDGID were level in searches among power tool brands in the United States, with an estimated 33.1K branded searches each, at 3.7% of the total each. When we asked ChatGPT and Google AI Overviews about power tool brands, neither Black+Decker nor RIDGID appeared in any of the five answers.
Who do people search for more?
Black+Decker and RIDGID are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Black+Decker nor RIDGID showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“Which power tool brand should I buy?”
Asked ChatGPT
“What are the best power tool brands?”
Asked ChatGPT
“What is the best cordless drill?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Black+Decker or RIDGID more popular in search?
This chart shows how often people search Google for Black+Decker and RIDGID by name. Each line represents a brand's share of searches for all 15 power tool brands we track, month by month, from searches in United States.
Share of searches by month for Black+Decker, RIDGID. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Ryobi | Kobalt | Hilti | Makita | Black+Decker | Festool | RIDGID | Craftsman | Hart | Metabo HPT | FLEX | Porter-Cable | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 16.7% | 13.6% | 9.1% | 7.5% | 5% | 3.3% | 4.1% | 4.1% | 2.7% | 1% | 0.82% | 1.8% | 1.5% | 1% |
| Nov 2025 | 29.1% | 17.5% | 14.4% | 7.9% | 5.3% | 5.3% | 2.9% | 4.3% | 3.5% | 3.5% | 1.1% | 0.86% | 2.4% | 1.3% | 0.71% |
| Dec 2025 | 29% | 17.5% | 14.3% | 7.9% | 4.3% | 5.3% | 2.9% | 4.3% | 2.9% | 3.5% | 1.1% | 0.7% | 4.3% | 1.3% | 0.86% |
| Jan 2026 | 24.6% | 17.8% | 14.6% | 8% | 6.5% | 6.5% | 2.9% | 5.3% | 4.4% | 2.9% | 1.1% | 0.87% | 2.4% | 1.6% | 0.47% |
| Feb 2026 | 30.3% | 18.3% | 12.2% | 8.2% | 6.7% | 5.5% | 2.5% | 4.5% | 3.7% | 2.5% | 1.3% | 0.9% | 1.6% | 1.3% | 0.49% |
| Mar 2026 | 25.3% | 18.2% | 18.2% | 6.7% | 8.2% | 5.5% | 3% | 4.5% | 3% | 2.5% | 1.1% | 0.73% | 1.3% | 1.3% | 0.4% |
| Apr 2026 | 23.7% | 16.7% | 20.3% | 7.5% | 7.5% | 5% | 3.3% | 4.1% | 3.3% | 2.7% | 1.8% | 0.82% | 1.5% | 1.2% | 0.36% |
| May 2026 | 23.4% | 16.9% | 20.6% | 7.6% | 6.2% | 5.1% | 4.1% | 4.1% | 2.8% | 2.8% | 2.3% | 0.83% | 1.5% | 1.5% | 0.37% |
| Jun 2026 | 23.4% | 20.1% | 20.1% | 7.4% | 6% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 1.8% | 0.99% | 1.5% | 1.5% | 0.36% |
| Jul 2026 | 25.1% | 18.2% | 18.2% | 8.1% | 6.7% | 5.4% | 3.6% | 3.6% | 3% | 2.4% | 1.6% | 0.89% | 1.3% | 1.3% | 0.4% |
| Aug 2026 | 26.5% | 19.9% | 19.9% | 7.3% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.2% | 1.5% | 0.98% | 1.2% | 1.2% | 0.36% |
| Sep 2026 | 24.1% | 18.4% | 18.4% | 8.2% | 5.5% | 5.5% | 3.7% | 3.7% | 3.7% | 2.5% | 1.6% | 1.6% | 1.3% | 1.3% | 0.32% |
How has the Black+Decker and RIDGID comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Black+Decker took it in May 2026.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United States moved from 3.3% to 3.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, RIDGID’s share of searches among power tool brands in the United States moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United States power tool brands in September 2026?
1 change
In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black+Decker’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black+Decker
1 branded search term
- black and decker
RIDGID
1 branded search term
- ridgid
Other head-to-heads among power tool brands
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