Brandwave

How popular isBlack+Decker?

In September 2026, people searched for Black+Decker by name about 33,100 times in the United States, about the same as the previous year. These searches made up 3.7% of all United States power tool brand searches, placing Black+Decker seventh out of 15 brands. When we asked both ChatGPT and Google AI Overviews about power tool brands, Black+Decker did not appear in any of the answers.

Search and AI answers in September 2026

Black+Decker is the seventh most searched of 15 competitors and not listed in any AI answer.

  1. MilwaukeeShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. RyobiShare of searches 18.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KobaltShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Black+DeckerShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Ryobi2nd
  3. Milwaukee3rd
  4. Makita4th
  5. Bosch5th
  6. Festool6th
  7. Hilti7th
  8. Kobalt–
  9. Black+Decker–
  10. RIDGID–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which power tool brands compete with Black+Decker?

Black+Decker against power tool brands in the United States, by month

Share of searches by month for Milwaukee, DeWalt, Ryobi, Kobalt, Hilti, Makita, Black+Decker, Festool, RIDGID, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltRyobiKobaltHiltiMakitaBlack+DeckerFestoolRIDGIDCraftsmanHartMetabo HPTFLEXPorter-CableBosch
Oct 202527.6%16.7%13.6%9.1%7.5%5%3.3%4.1%4.1%2.7%1%0.82%1.8%1.5%1%
Nov 202529.1%17.5%14.4%7.9%5.3%5.3%2.9%4.3%3.5%3.5%1.1%0.86%2.4%1.3%0.71%
Dec 202529%17.5%14.3%7.9%4.3%5.3%2.9%4.3%2.9%3.5%1.1%0.7%4.3%1.3%0.86%
Jan 202624.6%17.8%14.6%8%6.5%6.5%2.9%5.3%4.4%2.9%1.1%0.87%2.4%1.6%0.47%
Feb 202630.3%18.3%12.2%8.2%6.7%5.5%2.5%4.5%3.7%2.5%1.3%0.9%1.6%1.3%0.49%
Mar 202625.3%18.2%18.2%6.7%8.2%5.5%3%4.5%3%2.5%1.1%0.73%1.3%1.3%0.4%
Apr 202623.7%16.7%20.3%7.5%7.5%5%3.3%4.1%3.3%2.7%1.8%0.82%1.5%1.2%0.36%
May 202623.4%16.9%20.6%7.6%6.2%5.1%4.1%4.1%2.8%2.8%2.3%0.83%1.5%1.5%0.37%
Jun 202623.4%20.1%20.1%7.4%6%4.9%3.3%3.3%2.7%2.7%1.8%0.99%1.5%1.5%0.36%
Jul 202625.1%18.2%18.2%8.1%6.7%5.4%3.6%3.6%3%2.4%1.6%0.89%1.3%1.3%0.4%
Aug 202626.5%19.9%19.9%7.3%4.9%4.9%3.3%3.3%2.7%2.2%1.5%0.98%1.2%1.2%0.36%
Sep 202624.1%18.4%18.4%8.2%5.5%5.5%3.7%3.7%3.7%2.5%1.6%1.6%1.3%1.3%0.32%

  1. 1.Milwaukee

    24.1%

    Held 1st. 216K estimated branded searches, -19.5% vs prior month. Share -2.5 points.

  2. 2.DeWalt

    18.4%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.

  3. 3.Ryobi

    18.4%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.5 points.

  4. 4.Kobalt

    8.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Hilti

    5.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Makita

    5.5%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Black+Decker

    3.7%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Festool

    3.7%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  9. 9.RIDGID

    3.7%

    Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1 points.

  10. 10.Craftsman

    2.5%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  11. 11.Hart

    1.6%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Metabo HPT

    1.6%

    Moved from 14th to 12th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

  13. 13.FLEX

    1.3%

    Moved from 12th to 13th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  14. 14.Porter-Cable

    1.3%

    Moved from 13th to 14th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  15. 15.Bosch

    0.32%

    Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Compare popularity between Black+Decker and its closest rivals

Every comparison with Black+Decker

14 comparisons

How has branded search demand for Black+Decker changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker in the United States held steady at 33.1K.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United States peaked at 4.1% in May 2026 and was lowest at 2.5% in February 2026.
  • Across the 12 months ending September 2026, Black+Decker rose from 9th to 7th among power tool brands in the United States.

How did search popularity change for United States power tool brands in September 2026?

6 changes

  1. In September 2026, Metabo HPT overtook FLEX and Porter-Cable to rank 12th among power tool brands in the United States, with 1.6% of the searches.

  2. In September 2026, RIDGID gained share of searches among power tool brands in the United States, from 2.7% to 3.7%.

  3. In September 2026, Kobalt gained share of searches among power tool brands in the United States, from 7.3% to 8.2%.

  4. In September 2026, Hilti gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.

  5. In September 2026, Makita gained share of searches among power tool brands in the United States, from 4.9% to 5.5%.

  6. In September 2026, Milwaukee lost share of searches among power tool brands in the United States, from 26.5% to 24.1%.

How are Black+Decker’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black and decker

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How the Brand Demand Index is measured

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