Brandwave

Australian Gold vs Hawaiian Tropic:Which is more popular?

In September 2026, Hawaiian Tropic had more branded searches than Australian Gold among sunscreen brands in the United States. Hawaiian Tropic had about 5,400 branded searches, while Australian Gold had 2,900. Hawaiian Tropic made up 1.6% of all sunscreen brand searches we track, and Australian Gold accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, neither Australian Gold nor Hawaiian Tropic appeared in any of the five answers.

Among sunscreen brands in the United States in September 2026

Who do people search for more?

Hawaiian Tropic, about 86% more searches than Australian Gold

Hawaiian Tropic 5.4K searchesAustralian Gold 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Australian Gold in 0 of 5Hawaiian Tropic in 0 of 5

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Australian Gold nor Hawaiian Tropic showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. +2 more
  10. Hawaiian Tropic–
  11. Australian Gold–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hawaiian Tropic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australian Gold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Australian Gold or Hawaiian Tropic more popular in search?

This chart shows how often people search Google for Australian Gold and Hawaiian Tropic by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

Australian Gold and Hawaiian Tropic among sunscreen brands in the United States, by month

Share of searches by month for Hawaiian Tropic, Australian Gold. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

How has the Australian Gold and Hawaiian Tropic comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sunscreen brands in September 2026?

2 changes

  1. In September 2026, Hawaiian Tropic lost share of searches among sunscreen brands in the United States, from 2.2% to 1.6%.

  2. Australian Gold’s share of searches among sunscreen brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.88% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Australian Gold’s and Hawaiian Tropic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Australian Gold

1 branded search term

  • australian gold sunscreen

Hawaiian Tropic

1 branded search term

  • hawaiian tropic

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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