Brandwave

Australian Gold vs Blue Lizard:Which is more popular?

In September 2026, Blue Lizard had more branded searches than Australian Gold among sunscreen brands in the United States. Blue Lizard had about 22,200 branded searches, while Australian Gold had 2,900. Blue Lizard made up 6.7% of all sunscreen brand searches we track, and Australian Gold accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about sunscreen brands, Blue Lizard appeared in one of the five answers and Australian Gold in none.

Among sunscreen brands in the United States in September 2026

Who do people search for more?

Blue Lizard, about 8 searches for every 1 for Australian Gold

Blue Lizard 22.2K searchesAustralian Gold 2.9K searches

Who does AI mention more?

Blue Lizard, mentioned in 1 of 5 answers, Australian Gold in 0

Blue Lizard in 1 of 5Australian Gold in 0 of 5

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Top sunscreen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Lizard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Australian Gold did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EltaMD1st
  2. La Roche-Posay2nd
  3. Supergoop!3rd
  4. Neutrogena4th
  5. CeraVe5th
  6. Blue Lizard6th
  7. Beauty of Joseon–
  8. Banana Boat–
  9. Sun Bum–
  10. +2 more
  11. Australian Gold–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neutrogena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EltaMD3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergoop!2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banana Boat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Lizard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Bum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Australian Gold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sunscreen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Australian Gold or Blue Lizard more popular in search?

This chart shows how often people search Google for Australian Gold and Blue Lizard by name. Each line represents a brand's share of searches for all 14 sunscreen brands we track, month by month, from searches in United States.

Australian Gold and Blue Lizard among sunscreen brands in the United States, by month

Share of searches by month for Blue Lizard, Australian Gold. The figures are in the table below the chart.

View monthly share of searches table
MonthBeauty of JoseonLa Roche-PosayBanana BoatEltaMDSupergoop!Blue LizardSun BumNeutrogenaCeraVeCoppertoneHawaiian TropicAustralian GoldAveenoIsntree
Oct 202516.9%13.8%20.6%13.8%11.3%2.2%6.2%5%3.4%2.8%1.5%0.65%0.99%0.99%
Nov 202524%13.1%10.7%16%16%1.7%5.9%3.9%3.2%1.7%1.4%0.52%0.78%0.94%
Dec 202521%14.1%14.1%14.1%14.1%2.8%6.3%4.2%3.4%1.9%1.9%0.56%0.83%0.83%
Jan 202619.8%13.2%13.2%13.2%13.2%4%7.3%4.8%4%2.2%2.6%0.78%0.78%0.95%
Feb 202618.4%15%15%12.3%12.3%3.7%6.7%4.5%4.5%2%3%0.88%0.88%0.88%
Mar 202616.5%13.5%11%11%13.5%6%9%6%4%1.8%4%1.5%0.98%0.98%
Apr 202616.3%13.3%10.9%10.9%13.3%7.3%8.9%6%4.9%1.8%3.3%1.2%1.2%0.97%
May 202612.6%12.6%10.3%8.4%18.8%10.3%8.4%5.7%4.6%1.4%3.8%1.4%0.92%0.61%
Jun 202614.4%14.4%9.7%7.9%9.7%14.4%9.7%6.5%4.3%1.6%3.6%1.9%1.1%0.58%
Jul 202614.6%14.6%11.9%8%9.7%14.6%8%6.5%4.4%1.9%2.9%1.6%0.87%0.58%
Aug 202616.2%16.2%13.3%10.9%8.9%8.9%7.3%7.3%4%1.8%2.2%1.2%0.97%0.97%
Sep 202618.4%15%12.3%12.3%12.3%6.7%6.7%5.5%4.5%2%1.6%0.88%0.88%0.73%

How has the Australian Gold and Blue Lizard comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sunscreen brands in September 2026?

3 changes

  1. In September 2026, Supergoop! overtook Blue Lizard to rank 5th among sunscreen brands in the United States, with 12.3% of the searches.

  2. In September 2026, Blue Lizard lost share of searches among sunscreen brands in the United States, from 8.9% to 6.7%.

  3. Australian Gold’s share of searches among sunscreen brands in the United States has lost ground for 3 months in a row, from 1.9% to 0.88% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Australian Gold’s and Blue Lizard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Australian Gold

1 branded search term

  • australian gold sunscreen

Blue Lizard

1 branded search term

  • blue lizard sunscreen

How the Brand Demand Index is measured

Other head-to-heads among sunscreen brands

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