ASUS vs Lenovo:Which is more popular?
In September 2026, Lenovo had more branded searches than ASUS among laptop brands in the United States. Lenovo had about 135,000 branded searches, while ASUS had 49,500. Lenovo made up 8.2% of all laptop brand searches we track, and ASUS accounted for 3%. When we asked ChatGPT and Google AI Overviews about laptop brands, ASUS and Lenovo each appeared in three of the five answers. ASUS and Lenovo were each mentioned first in two of the four answers that named either.
Who do people search for more?
Lenovo, about 3 searches for every 1 for ASUS
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow ASUS vs Lenovo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lenovo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ASUS and Lenovo were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Framework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop should I buy?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What is the best laptop for college students?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is ASUS or Lenovo more popular in search?
This chart shows how often people search Google for ASUS and Lenovo by name. Each line represents a brand's share of searches for all 13 laptop brands we track, month by month, from searches in United States.
Share of searches by month for Lenovo, ASUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Dell | Lenovo | Alienware | ASUS | Framework | Microsoft Surface | Samsung | Acer | MSI | Razer | LG |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 13.1% | 10.8% | 7.2% | 7.2% | 3.2% | 4% | 4% | 1.8% | 1.8% | 1.5% | 0.97% | 0.65% |
| Nov 2025 | 49.9% | 12.3% | 8.2% | 6.7% | 8.2% | 3% | 3% | 2.5% | 1.7% | 1.7% | 1.4% | 0.9% | 0.6% |
| Dec 2025 | 46.7% | 14% | 9.4% | 7.7% | 7.7% | 3.4% | 2.8% | 2.3% | 1.5% | 1.9% | 1.3% | 0.84% | 0.56% |
| Jan 2026 | 42% | 15.3% | 10.3% | 8.4% | 6.9% | 3.1% | 5.6% | 2.1% | 1.7% | 1.7% | 1.4% | 0.92% | 0.62% |
| Feb 2026 | 45.3% | 13.5% | 11.1% | 7.4% | 6.1% | 3.3% | 5% | 2.2% | 1.8% | 1.5% | 1.2% | 0.81% | 0.67% |
| Mar 2026 | 55.2% | 11.1% | 7.5% | 7.5% | 5% | 2.7% | 3.3% | 2.2% | 1.8% | 1.2% | 1% | 0.82% | 0.55% |
| Apr 2026 | 46.9% | 11.5% | 9.4% | 7.7% | 6.3% | 3.5% | 6.3% | 2.3% | 1.9% | 1.5% | 1.3% | 0.84% | 0.56% |
| May 2026 | 48.2% | 11.8% | 9.7% | 7.9% | 6.5% | 2.9% | 4.3% | 2.4% | 1.9% | 1.6% | 1.3% | 0.87% | 0.58% |
| Jun 2026 | 48.8% | 12% | 8% | 9.8% | 6.6% | 2.9% | 2.9% | 2.9% | 1.6% | 1.6% | 1.3% | 0.88% | 0.59% |
| Jul 2026 | 47.5% | 11.6% | 9.5% | 9.5% | 6.4% | 3.5% | 3.5% | 2.3% | 1.9% | 1.6% | 1.3% | 0.85% | 0.57% |
| Aug 2026 | 51.8% | 10.4% | 8.6% | 8.6% | 5.7% | 3.1% | 3.8% | 2.1% | 1.7% | 1.7% | 1.2% | 0.77% | 0.51% |
| Sep 2026 | 50.3% | 12.3% | 8.2% | 8.2% | 6.7% | 3% | 3% | 2% | 2% | 1.7% | 1.1% | 0.74% | 0.6% |
How has the ASUS and Lenovo comparison changed over the last 12 months?
3 findings
- Lenovo was ahead of ASUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United States moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United States moved from 7.2% to 8.2%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for United States laptop brands in September 2026?
2 changes
Lenovo’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 9.8% to 8.2% in September 2026.
In September 2026, ASUS rose from 7th to 6th among laptop brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASUS’s and Lenovo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among laptop brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.