Alex and Ani vs James Avery:Which is more popular?
In September 2026, James Avery had more branded searches than Alex and Ani among jewelry brands in the United States. James Avery had about 673,000 branded searches, while Alex and Ani had 90,500. James Avery made up 20.4% of all jewelry brand searches we track, and Alex and Ani accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about jewelry brands, neither Alex and Ani nor James Avery appeared in any of the three answers.
Who do people search for more?
James Avery, about 7 searches for every 1 for Alex and Ani
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top jewelry brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Alex and Ani nor James Avery showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mejuri3 of 3Named in 3 of 3 ChatGPT answers
Catbird3 of 3Named in 3 of 3 ChatGPT answers
David Yurman2 of 3Named in 2 of 3 ChatGPT answers
Pandora2 of 3Named in 2 of 3 ChatGPT answers
Cartier2 of 3Named in 2 of 3 ChatGPT answers
Quince2 of 3Named in 2 of 3 ChatGPT answers
Gorjana1 of 3Named in 1 of 3 ChatGPT answers
Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers- James Avery0 of 3Named in 0 of 3 ChatGPT answers
Alex and Ani0 of 3Named in 0 of 3 ChatGPT answers
See every answer about jewelry brands
3 answers
Asked ChatGPT
“Which jewelry brands are worth buying?”
Asked ChatGPT
“What are the best jewelry brands?”
Asked ChatGPT
“What are the best gold jewelry brands that won’t tarnish?”
Searched Google, AI Overview
“jewelry”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gold jewelry”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Alex and Ani or James Avery more popular in search?
This chart shows how often people search Google for Alex and Ani and James Avery by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.
Share of searches by month for James Avery, Alex and Ani. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kendra Scott | James Avery | David Yurman | Pandora | Evry Jewels | Gorjana | Mejuri | Alex and Ani | Ana Luisa | Monica Vinader | Tiffany & Co. | Cartier | Catbird | Quince | Swarovski |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 17.6% | 11.8% | 11.8% | 6.4% | 6.4% | 6.4% | 1.6% | 0.87% | 0.71% | 1.6% | 1.3% | 0.47% | 0.32% | 0.58% |
| Nov 2025 | 29.4% | 16% | 8.8% | 16% | 13.1% | 4.8% | 5.9% | 1.4% | 0.79% | 0.79% | 0.97% | 0.79% | 0.43% | 0.19% | 0.36% |
| Dec 2025 | 23% | 23% | 12.6% | 18.8% | 5.7% | 5.7% | 4.6% | 2.1% | 0.76% | 0.62% | 1.1% | 0.93% | 0.51% | 0.19% | 0.51% |
| Jan 2026 | 23.5% | 23.5% | 12.9% | 15.8% | 5.8% | 5.8% | 5.8% | 1.7% | 0.78% | 0.64% | 1.2% | 1.2% | 0.52% | 0.28% | 0.52% |
| Feb 2026 | 21.4% | 26% | 11.7% | 17.5% | 5.2% | 5.2% | 6.4% | 1.6% | 0.86% | 0.58% | 1.1% | 1.3% | 0.47% | 0.31% | 0.47% |
| Mar 2026 | 25% | 20.4% | 13.7% | 13.7% | 7.5% | 6.1% | 6.1% | 1.8% | 1% | 0.82% | 1.2% | 1.2% | 0.55% | 0.37% | 0.55% |
| Apr 2026 | 22.1% | 22.1% | 14.8% | 12.1% | 8.1% | 6.6% | 6.6% | 2.4% | 0.89% | 0.73% | 1.1% | 1.1% | 0.6% | 0.4% | 0.49% |
| May 2026 | 22.5% | 22.5% | 12.4% | 18.5% | 4.5% | 6.8% | 5.5% | 2.5% | 0.91% | 0.61% | 0.91% | 1.1% | 0.5% | 0.33% | 0.5% |
| Jun 2026 | 20.5% | 20.5% | 13.7% | 16.7% | 6.1% | 7.5% | 6.1% | 2.8% | 1% | 1% | 1.5% | 1% | 0.55% | 0.37% | 0.68% |
| Jul 2026 | 21.7% | 26.4% | 11.9% | 14.5% | 6.5% | 6.5% | 5.3% | 2.4% | 0.87% | 0.72% | 0.59% | 1.1% | 0.59% | 0.39% | 0.59% |
| Aug 2026 | 23.6% | 19.3% | 12.9% | 15.8% | 7.1% | 7.1% | 7.1% | 2.6% | 0.95% | 0.64% | 0.78% | 0.78% | 0.52% | 0.42% | 0.52% |
| Sep 2026 | 24.9% | 20.4% | 13.6% | 13.6% | 7.4% | 7.4% | 6.1% | 2.7% | 1% | 0.67% | 0.67% | 0.45% | 0.45% | 0.37% | 0.24% |
How has the Alex and Ani and James Avery comparison changed over the last 12 months?
3 findings
- James Avery was ahead of Alex and Ani in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alex and Ani’s share of searches among jewelry brands in the United States moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
- Across the 12 months ending September 2026, James Avery’s share of searches among jewelry brands in the United States moved from 17.6% to 20.4%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for United States jewelry brands in September 2026?
2 changes
In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.
Estimated monthly branded searches for Alex and Ani in the United States rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alex and Ani’s and James Avery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Alex and Ani
1 branded search term
- alex and ani
James Avery
1 branded search term
- james avery
Other head-to-heads among jewelry brands
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