Brandwave

Acer vs MSI:Which is more popular?

In September 2026, Acer had more branded searches than MSI among laptop brands in the United States. Acer had about 27,100 branded searches, while MSI had 18,100. Acer made up 1.7% of all laptop brand searches we track, and MSI accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about laptop brands, Acer and MSI each appeared in one of the five answers. Acer and MSI were each mentioned first in one of the two answers that named either.

Among laptop brands in the United States in September 2026

Who do people search for more?

Acer, about 50% more searches than MSI

Acer 27.1K searchesMSI 18.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Acer in 1 of 5MSI in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Acer first in 1MSI first in 1

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Acer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSI was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Acer and MSI were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple MacBook1st
  2. Dell2nd
  3. Lenovo3rd
  4. ASUS4th
  5. HP5th
  6. Razer6th
  7. Acer7th
  8. MSI8th
  9. Alienware9th
  10. Framework–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Acer or MSI more popular in search?

This chart shows how often people search Google for Acer and MSI by name. Each line represents a brand's share of searches for all 13 laptop brands we track, month by month, from searches in United States.

Acer and MSI among laptop brands in the United States, by month

Share of searches by month for Acer, MSI. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookHPDellLenovoAlienwareASUSFrameworkMicrosoft SurfaceSamsungAcerMSIRazerLG
Oct 202544%13.1%10.8%7.2%7.2%3.2%4%4%1.8%1.8%1.5%0.97%0.65%
Nov 202549.9%12.3%8.2%6.7%8.2%3%3%2.5%1.7%1.7%1.4%0.9%0.6%
Dec 202546.7%14%9.4%7.7%7.7%3.4%2.8%2.3%1.5%1.9%1.3%0.84%0.56%
Jan 202642%15.3%10.3%8.4%6.9%3.1%5.6%2.1%1.7%1.7%1.4%0.92%0.62%
Feb 202645.3%13.5%11.1%7.4%6.1%3.3%5%2.2%1.8%1.5%1.2%0.81%0.67%
Mar 202655.2%11.1%7.5%7.5%5%2.7%3.3%2.2%1.8%1.2%1%0.82%0.55%
Apr 202646.9%11.5%9.4%7.7%6.3%3.5%6.3%2.3%1.9%1.5%1.3%0.84%0.56%
May 202648.2%11.8%9.7%7.9%6.5%2.9%4.3%2.4%1.9%1.6%1.3%0.87%0.58%
Jun 202648.8%12%8%9.8%6.6%2.9%2.9%2.9%1.6%1.6%1.3%0.88%0.59%
Jul 202647.5%11.6%9.5%9.5%6.4%3.5%3.5%2.3%1.9%1.6%1.3%0.85%0.57%
Aug 202651.8%10.4%8.6%8.6%5.7%3.1%3.8%2.1%1.7%1.7%1.2%0.77%0.51%
Sep 202650.3%12.3%8.2%8.2%6.7%3%3%2%2%1.7%1.1%0.74%0.6%

How has the Acer and MSI comparison changed over the last 12 months?

3 findings
  • Acer was ahead of MSI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in the United States moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in the United States moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for United States laptop brands in September 2026?

2 changes
  1. In September 2026, Acer fell from 9th to 10th among laptop brands in the United States.

  2. Estimated monthly branded searches for MSI in the United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Acer’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acer

1 branded search term

  • acer laptop

MSI

1 branded search term

  • msi laptop

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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