Brandwave

Acer vs Dell:Which is more popular?

In September 2026, Dell had more branded searches than Acer among laptop brands in the United States. Dell had about 135,000 branded searches, while Acer had 27,100. Dell made up 8.2% of all laptop brand searches we track, and Acer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about laptop brands, Dell appeared in all five answers and Acer in one. Dell was mentioned before Acer in every answer.

Among laptop brands in the United States in September 2026

Who do people search for more?

Dell, about 5 searches for every 1 for Acer

Dell 135K searchesAcer 27.1K searches

Who does AI mention more?

Dell, mentioned in every answer we collected

Dell in 5 of 5Acer in 1 of 5

Who does AI recommend more?

Dell, named ahead of Acer in every answer

Dell first in 5Acer never first

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell appeared in all five answers. Acer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dell was listed before Acer in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple MacBook1st
  2. Dell2nd
  3. Lenovo3rd
  4. ASUS4th
  5. HP5th
  6. Razer6th
  7. Acer7th
  8. MSI8th
  9. Alienware9th
  10. Framework–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Acer or Dell more popular in search?

This chart shows how often people search Google for Acer and Dell by name. Each line represents a brand's share of searches for all 13 laptop brands we track, month by month, from searches in United States.

Acer and Dell among laptop brands in the United States, by month

Share of searches by month for Dell, Acer. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookHPDellLenovoAlienwareASUSFrameworkMicrosoft SurfaceSamsungAcerMSIRazerLG
Oct 202544%13.1%10.8%7.2%7.2%3.2%4%4%1.8%1.8%1.5%0.97%0.65%
Nov 202549.9%12.3%8.2%6.7%8.2%3%3%2.5%1.7%1.7%1.4%0.9%0.6%
Dec 202546.7%14%9.4%7.7%7.7%3.4%2.8%2.3%1.5%1.9%1.3%0.84%0.56%
Jan 202642%15.3%10.3%8.4%6.9%3.1%5.6%2.1%1.7%1.7%1.4%0.92%0.62%
Feb 202645.3%13.5%11.1%7.4%6.1%3.3%5%2.2%1.8%1.5%1.2%0.81%0.67%
Mar 202655.2%11.1%7.5%7.5%5%2.7%3.3%2.2%1.8%1.2%1%0.82%0.55%
Apr 202646.9%11.5%9.4%7.7%6.3%3.5%6.3%2.3%1.9%1.5%1.3%0.84%0.56%
May 202648.2%11.8%9.7%7.9%6.5%2.9%4.3%2.4%1.9%1.6%1.3%0.87%0.58%
Jun 202648.8%12%8%9.8%6.6%2.9%2.9%2.9%1.6%1.6%1.3%0.88%0.59%
Jul 202647.5%11.6%9.5%9.5%6.4%3.5%3.5%2.3%1.9%1.6%1.3%0.85%0.57%
Aug 202651.8%10.4%8.6%8.6%5.7%3.1%3.8%2.1%1.7%1.7%1.2%0.77%0.51%
Sep 202650.3%12.3%8.2%8.2%6.7%3%3%2%2%1.7%1.1%0.74%0.6%

How has the Acer and Dell comparison changed over the last 12 months?

3 findings
  • Dell was ahead of Acer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in the United States moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United States moved from 10.8% to 8.2%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for United States laptop brands in September 2026?

2 changes
  1. In September 2026, Acer fell from 9th to 10th among laptop brands in the United States.

  2. Estimated monthly branded searches for Dell in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Acer’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acer

1 branded search term

  • acer laptop

Dell

1 branded search term

  • dell laptop

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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