Brandwave

Verizon Fios vs Xfinity:Which is more popular?

In September 2026, Verizon Fios had more branded searches than Xfinity among TV providers in the United States. Verizon Fios had about 21,400 branded searches, while Xfinity had 18,100. Verizon Fios made up 1.3% of all TV provider searches we track, and Xfinity accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about TV providers, Xfinity appeared in three of the five answers and Verizon Fios in two. Xfinity was mentioned before Verizon Fios in every answer.

Among TV providers in the United States in September 2026

Who do people search for more?

Verizon Fios, about 18% more searches than Xfinity

Verizon Fios 21.4K searchesXfinity 18.1K searches

Who does AI mention more?

Xfinity, mentioned in 3 of 5 answers, Verizon Fios in 2

Xfinity in 3 of 5Verizon Fios in 2 of 5

Who does AI recommend more?

Xfinity, named ahead of Verizon Fios in every answer

Xfinity first in 3Verizon Fios never first

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Top TV providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xfinity was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Verizon Fios was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Xfinity was listed before Verizon Fios in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spectrum1st
  2. Xfinity2nd
  3. DIRECTV3rd
  4. DISH4th
  5. Verizon Fios5th
  6. Optimum6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DIRECTV3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spectrum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DISH3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xfinity3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Verizon Fios2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optimum1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about TV providers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Verizon Fios or Xfinity more popular in search?

This chart shows how often people search Google for Verizon Fios and Xfinity by name. Each line represents a brand's share of searches for all six TV providers we track, month by month, from searches in United States.

Verizon Fios and Xfinity among TV providers in the United States, by month

Share of searches by month for Verizon Fios, Xfinity. The figures are in the table below the chart.

View monthly share of searches table
MonthDIRECTVSpectrumDISHVerizon FiosXfinityOptimum
Oct 202561.9%18.7%16.6%1.5%0.92%0.41%
Nov 202564%15.8%17.2%1.4%1.2%0.42%
Dec 202564%15.7%17.5%1.2%1.2%0.42%
Jan 202666.2%13.3%17.8%1.1%1.2%0.36%
Feb 202666%13.3%17.7%1.1%1.5%0.44%
Mar 202666.2%13.3%17.8%1.1%1.2%0.36%
Apr 202664.1%15.8%17.5%1.2%1.2%0.35%
May 202666.4%13.3%17.8%1.1%0.98%0.36%
Jun 202665.6%16.2%14.7%1.3%1.8%0.44%
Jul 202664.1%15.8%17.5%1.3%0.95%0.42%
Aug 202666.3%13.3%18.1%0.9%0.98%0.36%
Sep 202661.7%18.6%16.8%1.3%1.1%0.5%

How has the Verizon Fios and Xfinity comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Xfinity took it in January 2026, Verizon Fios took it in May 2026, Xfinity took it in June 2026, Verizon Fios took it in July 2026, Xfinity took it in August 2026, Verizon Fios took it in September 2026.
  • Across the 12 months ending September 2026, Verizon Fios’ share of searches among TV providers in the United States moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 30.2K to 21.4K.
  • Across the 12 months ending September 2026, Xfinity’s share of searches among TV providers in the United States moved from 0.92% to 1.1%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for United States TV providers in September 2026?

2 changes

  1. In September 2026, Verizon Fios rose from 5th to 4th among TV providers in the United States.

  2. In September 2026, Xfinity fell from 4th to 5th among TV providers in the United States.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Verizon Fios’ and Xfinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Verizon Fios

2 branded search terms

  • fios tv
  • verizon fios tv

Xfinity

1 branded search term

  • xfinity tv

How the Brand Demand Index is measured

Other head-to-heads among TV providers

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