Insurance comparison sites in United States:Which are searched most?
In September 2026, NerdWallet was the most searched among insurance comparison sites in United States, with an estimated 110K branded searches and 54.5% estimated Share of Search within this set.
NerdWallet54.5%
Insurify36.6%
The Zebra4.9%
Policygenius4%
Follow insurance comparison sites and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NerdWallet, Insurify, The Zebra, Policygenius. The figures are in the table below the chart.
View monthly share of search table
| Month | NerdWallet | Insurify | The Zebra | Policygenius |
|---|---|---|---|---|
| Oct 2025 | 53.3% | 35.7% | 7.1% | 3.9% |
| Nov 2025 | 58.4% | 32% | 5.2% | 4.3% |
| Dec 2025 | 57.8% | 31.7% | 6.3% | 4.2% |
| Jan 2026 | 48.7% | 39.7% | 8% | 3.6% |
| Feb 2026 | 54.3% | 36.4% | 6% | 3.3% |
| Mar 2026 | 63.6% | 28.6% | 4.7% | 3.1% |
| Apr 2026 | 57.8% | 31.7% | 6.3% | 4.2% |
| May 2026 | 53.9% | 36.2% | 5.9% | 4% |
| Jun 2026 | 57.7% | 31.7% | 6.3% | 4.2% |
| Jul 2026 | 57.7% | 31.7% | 6.3% | 4.2% |
| Aug 2026 | 54.3% | 36.5% | 6% | 3.3% |
| Sep 2026 | 54.5% | 36.6% | 4.9% | 4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.5% | 110K | 0% | +0.2 points | |
| 2, held 2nd | 36.6% | 74K | 0% | +0.1 points | |
| 3, held 3rd | 4.9% | 9.9K | -18.2% | -1.1 points | |
| 4, held 4th | 4% | 8.1K | +22.7% | +0.8 points |
54.5%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Insurify36.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.9%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
Compare search popularity between leading brands
- NerdWallet vs Insurify: compare search popularity
- NerdWallet vs The Zebra: compare search popularity
- NerdWallet vs Policygenius: compare search popularity
- Insurify vs The Zebra: compare search popularity
- Insurify vs Policygenius: compare search popularity
- The Zebra vs Policygenius: compare search popularity
- Compare any of these brands
Which brand is most popular in search among insurance comparison sites in United States?
4 brands
In September 2026, NerdWallet was the most searched among insurance comparison sites in United States, with an estimated 110K branded searches and 54.5% estimated Share of Search within this set. Insurify is in 2nd place, 17.8 percentage points behind at 36.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NerdWallet | 53.3% → 54.5% | 63.6%Mar 2026 | 48.7%Jan 2026 | 1st |
| Insurify | 35.7% → 36.6% | 39.7%Jan 2026 | 28.6%Mar 2026 | 2nd |
| The Zebra | 7.1% → 4.9% | 8%Jan 2026 | 4.7%Mar 2026 | 3rd |
| Policygenius | 3.9% → 4% | 4.3%Nov 2025 | 3.1%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States increased from 53.3% to 54.5%.
- Across the 12 months ending September 2026, Insurify’s estimated Share of Search among insurance comparison sites in United States increased from 35.7% to 36.6%.
- Across the 12 months ending September 2026, The Zebra’s estimated Share of Search among insurance comparison sites in United States decreased from 7.1% to 4.9%.
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States peaked at 63.6% in March 2026 and was lowest at 48.7% in January 2026.
- Across the 12 months ending September 2026, Insurify’s estimated Share of Search among insurance comparison sites in United States peaked at 39.7% in January 2026 and was lowest at 28.6% in March 2026.
- Across the 12 months ending September 2026, The Zebra’s estimated Share of Search among insurance comparison sites in United States peaked at 8% in January 2026 and was lowest at 4.7% in March 2026.
- Across the 12 months ending September 2026, Policygenius’ estimated Share of Search among insurance comparison sites in United States peaked at 4.3% in November 2025 and was lowest at 3.1% in March 2026.
- Across the 12 months ending September 2026, Policygenius held steady: its estimated Share of Search among insurance comparison sites in United States moved less than 0.5 percentage points.
How did search popularity change for United States insurance comparison sites in September 2026?
4 changes
In September 2026, Policygenius gained estimated Share of Search among insurance comparison sites in United States, from 3.3% to 4%.
In September 2026, The Zebra lost estimated Share of Search among insurance comparison sites in United States, from 6% to 4.9%.
Estimated monthly branded searches for NerdWallet in United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Insurify in United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.