NerdWallet vs The Zebra:Which is searched more in United States?
In September 2026, NerdWallet had more branded searches than The Zebra among insurance comparison sites in United States. NerdWallet was estimated to have 110K branded searches compared to The Zebra’s 9.9K, and held a 54.5% Share of Search versus The Zebra’s 4.9%.
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Which is more popular in search, NerdWallet or The Zebra?
Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NerdWallet, The Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | NerdWallet | Insurify | The Zebra | Policygenius |
|---|---|---|---|---|
| Oct 2025 | 53.3% | 35.7% | 7.1% | 3.9% |
| Nov 2025 | 58.4% | 32% | 5.2% | 4.3% |
| Dec 2025 | 57.8% | 31.7% | 6.3% | 4.2% |
| Jan 2026 | 48.7% | 39.7% | 8% | 3.6% |
| Feb 2026 | 54.3% | 36.4% | 6% | 3.3% |
| Mar 2026 | 63.6% | 28.6% | 4.7% | 3.1% |
| Apr 2026 | 57.8% | 31.7% | 6.3% | 4.2% |
| May 2026 | 53.9% | 36.2% | 5.9% | 4% |
| Jun 2026 | 57.7% | 31.7% | 6.3% | 4.2% |
| Jul 2026 | 57.7% | 31.7% | 6.3% | 4.2% |
| Aug 2026 | 54.3% | 36.5% | 6% | 3.3% |
| Sep 2026 | 54.5% | 36.6% | 4.9% | 4% |
How has the NerdWallet and The Zebra comparison changed over the last 12 months?
3 findings
- NerdWallet was ahead of The Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States moved from 53.3% to 54.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, The Zebra’s estimated Share of Search among insurance comparison sites in United States moved from 7.1% to 4.9%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for United States insurance comparison sites in September 2026?
2 changes
In September 2026, The Zebra lost estimated Share of Search among insurance comparison sites in United States, from 6% to 4.9%.
Estimated monthly branded searches for NerdWallet in United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Other head-to-heads among insurance comparison sites
How each brand is measured
Brandwave collects information about searches that people make online using NerdWallet’s and The Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NerdWallet
1 branded search term
- nerdwallet
The Zebra
1 branded search term
- the zebra
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